Maybe Apple should host its big press confabs a little less frequently. Fanboys aside, most of us don’t need to know much about the new iPad that Apple CEO Tim Cook unveiled yesterday—other than a nicer display, it's not that much different than the last one. Tellingly, the biggest controversy arising from the roadshow wasn’t any of the device’s features but its moniker—it’s just "the new iPad," not the expected iPad HD or iPad3. Stop the presses!
On the other hand, Cook’s attempt to offer up a compelling vision of our electronic future—the kind of magic that his predecessor, the late Steve Jobs, used to produce on occasions like these—is notable. As Cook described it, Apple is poised to dominate our “post-PC future” with a bevvy of devices, like the iPad and the iPhone, that aren’t tethered to any physical location and access applications and data from the cloud.
People have known there are differences between Mac users and PC users at least since Mac built an entire ad campaign around the idea. Now, a new poll quantifies just what those differences actually are. The results might not surprise you.