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Every year, thousands of cats and dogs are unable to be adopted—whether because of their health issues, their age, or simply because they’re mutts. It can be a challenge for providers to have these pets adopted, so people over at RescueMen/Pillows for Paws came up with a brilliant plan. They’d create a calendar, and in it, photograph very handsome men next to even more handsome cats and dogs. The cuter the pairing, the deeper everyone’s guilt, the more likely they’d adopt from shelters.