GOOD

If You Promise to Sell Hope in a Bottle, You Better Deliver

10-year-old @vivienneharr sells more than lemonade: she delivers hope in a bottle #givingside

Two years ago, eight-year-old Vivenne Harr’s homemade lemonade stand was a lot like countless others dotting the cul-de-sacs of suburban America: a makeshift wooden structure just sturdy enough to hold up a cooler of her grandmother’s lemonade, a few plastic cups, and the toolbox where she stashed her earnings. But Vivienne wasn’t just working for pocket change.

Photo by Vivienne Harr

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Announcing the Giving Side of Business Maker Challenge

Help inspire the #smallbiz community by sharing how your company makes a difference. #givingside #socent

Some of the best small businesses go beyond providing their customers with inventive products or useful offerings—they also ensure their services make a difference. GOOD and UPS® CONNECT are looking for creative ways that small business owners like you give back to your communities. Does your company have a unique buy-one-give-one model? How about professional training or jobs for the homeless? There are many ways to pay it forward, and we want to learn which solutions are working for you.

Help inspire the small business community by sharing how your company makes a difference. We want to celebrate businesses that align their core values with their actual operations. Enter the Giving Side of Business Maker Challenge for the chance to receive $5,000 to help your business further its impact.

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Degrees of Separation: Your College Major Matters More Than Ever

People with associate's degrees can out-earn bachelor's degree holders, if they pick the right major.

Even though there's plenty of debate nowadays over whether a college degree is worth the money, it's still conventional wisdom that the more education you have, the more money you'll make. But, according to the latest report (PDF) from Geogetown University's Center on Education and the Workforce, what major you choose, and the access it gives you to particular occupations, is actually the most powerful factor in lifetime earning potential, trumping degree level.

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