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Next Year, Let's Skip Breast Cancer Awareness Month

Can the pink ribbon be saved from corporate cause marketing, and actually mean something for women's health?


Can the pink ribbon be saved from corporate cause marketing, and actually mean something for women's health?

I love autumn, in large part for the colors: orange-gold leaves, red apples, multi-colored squashes. In the past few years, though, it seems that pink has become the most prominent October hue. It shows up everywhere: NFL players’ chin guards, inflatable rafts for playing beer pong, buckets of KFC chicken, ads for cosmetics. Even the big diesel truck that delivers my home heating oil is painted an unmistakable pastel pink now synonymous with “breast cancer awareness.”

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