GOOD

You're the Ad Now: Why Marketers Need You to Do Their Job

Ads used to tell you about products. Then they made you feel good about them. Now, you're the ad.

Two weeks ago, snack brand Popchips suffered a major blow to its public image when it released an ad featuring Ashton Kutcher wearing brownface and speaking in a bad Indian accent.

Keep Reading Show less
Articles

What the Ashton Kutcher Brownface Controversy Says About Race in America

A new Ashton Kutcher commercial reminds us that America's South Asians have a long way to go for equality.

The Ashton Kutcher Brownface Controversy, in which the former That '70's Show star painted his face brown and adpoted an East Indian accent in a web commercial for Popchips, says some interesting things about society. In the commercial, which is set up as a video-dating bio, Kutcher plays Raj, a bachelor who dances around and says foolish things in a bad accent. Kutcher, in case you've never been treated to one of his performances, is not a talented thespian. It's one of a series of faux-dating videos Kutcher made for Popchips—in the others he plays Darl, a diva; Nigel, a hippie; and Swordfish, a sweet biker. The Raj character is described as "an optimist who is Indian."

Keep Reading Show less
Articles