In this next stage we're building a virtual 3D prototype, and that means we have to start making real decisions about how our product will work.
We're working with Slava Menn and Brad Geswein, the founders of Gotham Bicycle Defense Industries, to create a new piece of urban biking gear—a theft-resistant rear bike light. Unlike most products, this one is being developed from beginning to end by the people who will use it. Our network of urban cyclists are helping us decide everything from design to name. We're calling this experiment Product of the People.