GOOD

For Ramadan, Coca-Cola Eschews Labels and Asks Us to Do the Same

Soda company’s new campaign encourages us all to look past first impressions.

image via youtube screen capture

For the last several weeks, and continuing until July 17th, Muslims around the world have been celebrating the holiday of Ramadan, during which observant practitioners traditionally fast during daylight hours, eating and drinking only after dark. To mark the occasion, Coca-Cola has temporarily removed its iconic signature from pop cans sold across the Middle East, replacing its familiar calligraphic name with a simple message of open-minded tolerance.

Keep Reading Show less
Articles

What Do Christmas and Ramadan Look Like From Space?

NASA’s new algorithm measures changes in light usage of major cities around the world.

City lights in the U.S. increased in brightness by up to 50 percent during the holiday season. Image by NASA's Earth Observatory/Jesse Allen.

For the first time, researchers are able to observe changes in light intensity and light output over time from images taken from space. Using an instrument called the Visible Infrared Imaging Radiometer Suite (VIIRS), NASA's Goddard Space Flight Center analyzed how patterns in nighttime light intensity fluctuated during the holidays in major cities. With an advanced algorithm, the VIIRS is capable of sifting through clouds, pollution and moonlight and isolating artifical city lights.

Keep Reading Show less
Articles