GOOD Design Daily: OK Go's Interactive Urban Romp

OK Go marched 8.5 miles through Los Angeles for a new video, and they're hoping you'll do the same in your city.

In the quest to lure more eardrums to their music, bands will try anything to drive sympathetic eyeballs to their music videos. Lately it's bands like Atomic Tom, who claimed their instruments were stolen so they performed using iPhones on a subway car rocketing through New York City. Some bands skip the videos and go straight to the stunts: Recently, the L.A. band Imperial Stars blocked off the 101 freeway to perform a song on the roof of their tour bus. Its members were just charged with felonies. Now that's how you sell records!


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