Let’s Do More. A Call-to Action by Gap CMO Seth Farbman

Data shows that 24% of the 21 million Americans making minimum wage are working in retail, and 64% of those are women.

We Americans live in a culture that is work driven. We pour ourselves into our jobs, working long hours and sometimes several part-time jobs just to make ends meet. It is estimated that as many as 21 million Americans earn less than $10 an hour, half of those 21 million are between the ages of 21-34. We hear it everyday-- tough economic times have called for us to tighten of our belts and for companies to control costs. With the average American graduating from with college $27,000 in student loans, and facing an extremely competitive job market, many people entering the workforce choose jobs in retail.

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