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Murdoch's PR Problem: Two Experts Do Damage Control

After the News of the World scandal, Murdoch's other outlets need to assure us they're legit. Experts tell us how.


When the news got out that Rupert Murdoch's British paper News of the World had illictly hacked into cellphones, the paper folded and people called for a boycott of the gargantuan Murdoch empire. Unfortunately, as we mentioned last week, the latter is nearly impossible given how many outlets fall under the umbrella of News Corporation's media conglomerate. Some of them, including Fox News and the New York Post, aren't exactly known for their ethics, but others are highly respected, especially the venerable Wall Street Journal.

Just because a major boycott isn't likely, that doesn't mean the public is feeling warm and fuzzy toward News Corporation. The media company has a major PR problem on their hands, a scandal that goes beyond an isolated incident and delves into huge issues of press regulation and media standards. How can News Corp make us feel better about consuming its products, if even its own CEO seemed to have no idea how the company is run? I solicited advice from experts on how outlets like the Journal can win back the public's trust.

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How to Fire Rupert Murdoch

The board of News Corporation needs to act. And if it doesn't, shareholders might.

Really? He's in charge?!? That was a common response for many who watched Rupert Murdoch bumble through today's U.K. Parliamentary hearings. (OK, to be fair, they also talked about the humble pie to the face.) The 80 year-old media mogul took long pauses, spoke out at odd moments, gesticulated wildly, and forgot a lot of details.

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GOOD Books about Journalistic Scandals

Admit it: everybody loves a good scandal. Inspired by News of the World, here's a list of five GOOD Books on journalistic controversies.

GOOD Books is a weekly round-up of what we're reading and what we wish we were reading.

This week’s headlines were full of Ruperts: Murdoch the media mogul and Grint, who plays Ron in Harry Potter. While I’m sure there are several folks out there who’d love a list of five Rupert Grint-inspired novels, we’ve chosen to focus on the more sinister of the two.

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Can Rupert Murdoch Speed the Coming of Online Learning?

First Murdoch snags Joel Klein, and now a company that designs educational software. Will he bring digital learning in K-12 into the mainstream?


GothamSchools reported earlier today that Rupert Murdoch's News Corp. announced it was acquiring a Brooklyn-based startup that specializes in education technology called Wireless Generation. It's the second Brooklyn-born entity with a penchant for using technology to individualize education that Murdoch's acquired this month.

The other was New York City Schools Chancellor Joel Klein, who announced his resignation two weeks ago. Klein joined News Corp. as an executive vice president in charge of looking into opportunities in the digital learning space, part of what Murdoch refers to as the $500 billion K-12 education sector. Over the years, Klein has talked about the promise of digital learning—from online learning to so-called "blended learning" situations, where students learn from a mix of both computer-based and live instruction.

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Media Matters to Lunch with Rupert Murdoch: Will a Food Fight Erupt?

Liberal media watch dog Media Matters for America paid $86,000 in a charity action for its CEO to lunch with Fox News owner Rupert Murdoch.

Keep your friends close and your enemies closer. Liberal media watchdog Media Matters for America followed the wisdom of that age-old adage when they paid $86,000 on a charity auction website to win a lunch with News Corp. CEO Rupert Murdoch (pictured above).

According to a press release on MMA's website, the nonprofit's founder David Brock and five invited guests will sit down for a "friendly lunch" with Murdoch, the conservative billionaire who owns Fox News. No date or restaurant has been set yet, nor has Brock announced which guests he'll bring or what he hopes they'll discuss.

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