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When Making Condoms More Accessible, Does it Pay to Get Creative?

What Sweden's condom ambulance teaches about efforts to make sex safer

Illustration by Tyler Hoehne

Ten years ago, Swedish parents were having one giant, collective conniption. According to sexual health researchers, their children (aged 16 to 25) simply weren’t using condoms—or at least 75 percent of them weren’t. And while pregnancies weren’t on the rise, the nation found itself with a massive chlamydia epidemic, doubling its diagnoses over the course of just one year, mostly amongst youths. It was an outbreak of sexually transmitted infections that not even after-school specials could solve. But a few wily thinkers saw the opportunity in this widespread chlamydia bloom, and began to dream up new, creative ways to make prophylactic use both easy and accessible.

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