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How Google’s New Search Preference for Mobile-Friendly Sites Will Affect Small Businesses

If a search result appears on page two and no one is around to click it, does it even exist?

Previously, maintaining a mobile-friendly website was seen as more of a competitive edge—a bonus. As they become more widespread, businesses that struggle or refuse to keep up with the times will be bumped back and cast down to the deepest, darkest search pages where the sun don’t shine.

Google's mobile-friendly test

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Forget SEO, Google Is Considering Ranking Websites Based on Truthfulness

The internet giant is reportedly interested in a new measure for ranking search results: How factually accurate a site is.

image via (cc) flickr user __Andrew

For those who run a website, playing the search engine optimization game is a necessary evil if you want your stuff to be seen by anyone who isn’t in your immediate family. Mastering the dark alchemy of SEO to ensure your site becomes one of the top hits on Google is one of the more difficult forms of internet manipulation, but doing so can mean the difference between showing up on the first page of a web search, or the 947th.

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How Google's Updated Search Gives Small Businesses an Edge

Google updates its search engine with Hummingbird, which gives small businesses a leg-up in the search results fight focusing more on content.

Before it marked its 15th birthday last month, Google announced it was tweaking its search engine algorithm with a long-overdue update, dubbed Hummingbird.

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