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How Michael Jordan's March Madness Shorts Changed the Apparel Business

While Jordan’s effect on footwear is impressive, it’s not the only multi-million dollar fashion trend he set.



Dan Lewis, author of the daily newsletter Now I Know (“Learn Something New Every Day, By Email”) joins us Wednesdays with surprising facts about the world of business.

Ask virtually anyone who the greatest basketball player of all time is, and they’ll reply with the name Michael Jordan. His legacy is astounding; even Magic Johnson, an all-time great in his own right, has been quoted as saying “There’s Michael Jordan and then there’s the rest of us.” And his effect on the game of basketball is undeniable, as fans and players alike aimed to emulate him. Certainly, the ad campaigns featuring him encouraged this.

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