Apparently the University of Michigan's admissions office takes applicants' web video skills into account.
A tried and true piece of advice offered to many high school seniors eager to get off a college admissions waitlist is to write a formal letter to the school specifically detailing why it's the perfect fit for you—and you for it. But when Lawrence Yong, a student at Granada Hills Charter High School in Los Angeles, realized he was one of thousands of students on the University of Michigan's waitlist, he took a 21st century-style approach. Yong sent the school a YouTube link of him singing his heart out in a Michigan-flavored cover of the Jackson 5 classic "I Want You Back." The video went viral and it worked: Yong got a spot in the 2012 freshman class.