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A Greener Cloud: Cutting Down the Digital Economy's Energy Suck

Unlike the hum of the refrigerator or the buzz of a light bulb, you can't hear the energy consumption while you're browsing Facebook from your smartphone.

Unlike the hum of the refrigerator or the buzz of a light bulb, you can't hear the energy consumption while you're browsing Facebook from your smartphone. So it's easy to forget that our growing digital universe is actually using as much electricity as things like heating and lighting, often targeted by environmental activists.

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