A new line of bikinis and towels makes it easier for all of us to avoid one of the worst parts of summer.
image via (cc) flickr user amyashcraft
Imagine this: You’re at the beach having fun with friends. There’s sand, surf, perhaps a cooler with some drinks to help you pass the time…. Suddenly you wake up, realize you’d fallen asleep under the hot July sun, and are starting to turn a shade of red usually reserved for crustaceans soaked in butter. You spend the next week hobbling around in excruciating pain, and trying not to be grossed out by the sheets of skin you can now pull off your burnt shoulders.