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Can an App Make Grocery Shopping Fun and Educational?

An app teaches kids about the food they eat—while they're in the store.

The next location for story time may not be bedside, but among the bananas and cabbages in the produce aisle at the local market. Taggie, a smartphone app developed by recent Dutch design school graduate Niels van Hoof, allows users to direct a smartphone camera at the barcode of food items to learn about their origin, growth process, and different varieties. After recognizing the scanned barcode, Taggie launches a 3D augmented reality animation to engage children with a short, fun lesson about the food.

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