The Economist's new ad campaign attempts to appeal to women—by asserting that appealing to women is unnecessary.
This week, an advertisement for The Economist hit the mailboxes of a select demographic of potential subscribers. “Why should women read The Economist?” the circular asked, before answering, “They shouldn’t.”
Folded inside the pamphlet was the punchline: "Accomplished, influential people should read us. People like you."
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