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Why Should Women Read The Economist?

The Economist's new ad campaign attempts to appeal to women—by asserting that appealing to women is unnecessary.


This week, an advertisement for The Economist hit the mailboxes of a select demographic of potential subscribers. “Why should women read The Economist?” the circular asked, before answering, “They shouldn’t.”

Folded inside the pamphlet was the punchline: "Accomplished, influential people should read us. People like you."

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