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The Fact That Changed Everything: Rose Tourje and Anew Foundation

ANEW’s model is a win-win for all parties: Furniture donors are eligible for tax deductions, while beneficiaries receive good furniture.


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One day in May 2005, it rained furniture in downtown Los Angeles. From a fifth-story office window on Main Street, desks, drawers, bookcases, and every variety of office equipment were dumped unceremoniously down to the pavement below. Behind a chain link fence, Rose Tourje, then a senior associate at architecture firm Daniel Mann Johnson and Mendenhall, watched and was appalled at the waste. “It went on for a few days. All sorts of furniture you could imagine just came tumbling out the window.”

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