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What’s an Eco-Celebrity Worth?

Celebs walk the “green carpet” at an environmental pre-Oscars event. But do they actually raise awareness?


Socialite and fashion model Jaimie Hilfiger gets her heart broken, like, all the time. "When I drive through the street I see people, literally, just throw out pieces of plastic from a gum wrapper, or even larger than a gum wrapper," she told me on Wednesday in a parking lot off Hollywood Boulevard. "I’m like, how could you, literally, throw a big piece of plastic outside the window? That really breaks my heart."

Hilfiger, niece of Tommy, wasn't the only one on the scene getting emotional about the earth. As media outlets from around the world focused their gaze on Hollywood in anticipation of the Oscar's tonight, an unexpected group sidled up to get a taste of the limelight on Wednesday: environmentalists. The host was Santa Monica-based climate-change organization Global Green, the go-to environmental charity for actors moonlighting as activists (Leonardo DiCaprio’s on the board). The event? The annual "green pre-Oscar party."

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Welcome to Buy You a Drink, where GOOD's resident mixologist offers a free libation to one (or four) thirsty newsmakers each week. This week: That whole Oscars thing.

Most people start with their spouses, their agents, or Jesus, but I’d like to begin by thanking the Academy. Thank you, Academy of Motion Picture Arts and Sciences, for pulling the awards ceremony equivalent of a pantiless starlet exiting a limo, simultaneously eliciting pity and inviting us to a most ill-considered peepshow.

What did you think was going to happen when you put Brett Ratner in charge of... anything? Here’s just one thing that anyone with a web browser and 10 minutes could have learned about Mr. Ratner: “According to multiple eyewitness reports, he wisecracked to a class of New York University film student some years ago that they probably hadn’t seen ‘Rush Hour 3’ because they were watching ‘some fag shit’ instead.” Unless your Academy is the type that fails to offer Google Skills 101, you must have known that your choice for Oscars producer was a professional ignoramus. Yet you foisted him upon us all the same in a sinister plot to grab headlines months before your rightful place on the pop culture calendar.

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