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Half a Billion People Were Defriended Last Year—Does That Undermine Facebook's Business?

As Facebook users change the way they behave, the social network company will need to stay nimble to protect revenue.

Amanda Borland, a sophomore at the University of Southern California, sits at her computer scrolling through a list of names. Suddenly she stops and clicks on a picture. “That is a random person I have never talked to,” she says. In an instant, Borland “unfriends” another Facebook contact. Borland originally added these people while running for student government in high school; now she sees no reason to keep them as friends.

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