By deliberately birthing “friend and favor” economies at the local level, the 99 percent can help to reinvent the American Dream itself.
The shareable economy is home to some of the economy’s most inspiring practices and promising tools. But the shareable economy’s share of the total economy is still very small—greatly below its vast potential. The 99 percent can help to scale and popularize “shareable economy” tools to drive sustainable and collaborative consumption. Hundreds of thousands of 99 Percenters could work together to facilitate innovation, entrepreneurship, and build distribution systems to tackle their economic and financial problems together. They could be encouraged to act together in their own economic self-interest, such as driving Zipcar, shopping at farmers’ markets, living in cohousing, buying goods from Etsy, and sharing tools instead of purchasing them.