Innovation Is Dead, Long Live Innovation

The pursuit of innovation has become the Holy Grail, but how do you put something real and effective out into the world?


The pursuit of innovation has taken over pop culture as the Holy Grail every organization should strive for. From big tech, consumer electronics, and automotive, to fashion, and even food, everyone is gunning for innovation. Often perceived as "think tanking"—dreaming up solutions and ideating in multicolored Post-Its—innovation is a necessity to compete in the marketplace. The "soft innovation" and strategy process is the preliminary part of that, yes. But the hardest, most valuable, and elusive bit is the execution and integration with, often times archaic, systems.

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Taking to the Streets

Profiling L.A.’s most famous and infamous riots.

Every three months, GOOD releases our quarterly magazine, which examines a given theme through our unique lens. Recent editions have covered topics like the impending global water crisis, the future of transportation, and the amazing rebuilding of New Orleans. This quarter's issue is about cities, spotlighting Los Angeles, and we'll be rolling out a variety of stories all month. You can subscribe to GOOD here.


Did The Simpsons Just Make a Plea to Help Save Watts Towers?

Homer and Marge make a visit to the endangered towers in this week's episode, drawing much-needed attention to the local landmark.

Many of us here in Los Angeles know that the Watts Towers—the famous folk art sculpture in South L.A. which Italian immigrant Simon Rodia hand-crafted from scrap metal and found objects—are in trouble. The 60-year-old towers suffer from severe lack of funding and possible staff cuts, and an adjacent art center has also been threatened. Doh! Last year, the county museum LACMA took control of the towers' management, and earlier this year it received a $500,000 grant to help with upkeep. But the real issue with preserving the towers' heritage is their invisibility. Tucked into a part of the city without many services (and still perceived as dangerous), visitors have to make a special trip to see the historic monument, and not many do. This week's episode of The Simpsons not only portrayed the towers beautifully, it encouraged its viewers to go there.

Of course, they did it in a predictably perverse manner. When Bart's movie Angry Dad gets nominated for an Oscar, the family heads to Hollywood, but Bart wants to keep Homer far away from the ceremony so he doesn't steal his glory. So he gives Homer and Marge a list of "highlights" to visit in the city (a bunch of insider jokes for Angelenos: the 405/10 freeway interchange, a car dealership with perhaps the most pervasive jingle on local radio—"Keyes, Keyes, Keyes, Keyes on Van Nuys"—and, simply, "The Valley"). Watts Towers tops that list.

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