GOOD

Why Can’t People Cozy up to Cuddle Capitalism?

Despite their restorative and intimacy-inducing effects, cuddling services are increasingly coming under attack. Are critics simply out of touch?

Photo by David Goehring

America can be a lonely place. Study after dreary study suggests that every year we feel a little more isolated and unloved. So it’s probably not surprising that a new business called The Snuggle House, offering up an unusual menu of emotional comforts, was set to open in Madison, Wisconsin last fall. The Snuggle House was exactly what the name suggested—a place where the disconnected could come and, for $60 an hour, cuddle with one of four cuddle technicians (three women, and one man). It might sound like a predatory, and maybe even ribald service, but owner Matthew Hurtado, a man who say’s he’s familiar with loneliness, considers cuddling a necessary, therapeutic service for those who are short on company. Still, the project didn’t sit well with some Wisconsinites, who delayed the storefront’s opening until November, ultimately concerned that it might be a front for or turn into a brothel. After just three weeks in business, the flack built to the point that Hurtado was forced to concede defeat, and the ostensibly innocent and honorable store shuttered its doors.

Keep Reading
Articles

Keep Reading
Articles

Nonprofit Spotlight: Hoping to Transform Lives for the Better

Originally helping Latino kids transition to English-speaking schools, La Casa de Esperanza now helps anyone who wants to stand on their own two feet.


This post is in partnership with CITGO

Spanish for “house of hope,” La Casa de Esperanza has been bolstering hope throughout Waukesha, Wisconsin for the past 45 years. First known as History Builders, the organization’s goal was to help Latino children transition from their Spanish-speaking homes to English-speaking public schools. Over the following decades, the organization has grown to include five programs that focus on substance abuse to job training to housing.

Keep Reading
Articles

Scott Walker: No Fan of Bike Lanes Either

Members of Milwaukee's biking community want a bike lane on the Hoan Bridge, but Walker's not into it, so it's not going to happen.


Governor Scott Walker, who you may know as the bad guy in the union fracas in Wisconsin, is apparently also against infrastructure for bikes. Walker recently announced that the Hoan Bridge in Milwaukee would get a three-year, roughly $300-million dollar retrofit. Members of Milwaukee's biking community have long advocated for one bike lane on the bridge, but Walker's not into it, so it's not going to happen.

He opposed a bike lane on the bridge as Milwaukee County Executive, maintained that posture during his campaign, and has not wavered.

Keep Reading
Articles