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Why Can’t People Cozy up to Cuddle Capitalism?

Despite their restorative and intimacy-inducing effects, cuddling services are increasingly coming under attack. Are critics simply out of touch?

Photo by David Goehring

America can be a lonely place. Study after dreary study suggests that every year we feel a little more isolated and unloved. So it’s probably not surprising that a new business called The Snuggle House, offering up an unusual menu of emotional comforts, was set to open in Madison, Wisconsin last fall. The Snuggle House was exactly what the name suggested—a place where the disconnected could come and, for $60 an hour, cuddle with one of four cuddle technicians (three women, and one man). It might sound like a predatory, and maybe even ribald service, but owner Matthew Hurtado, a man who say’s he’s familiar with loneliness, considers cuddling a necessary, therapeutic service for those who are short on company. Still, the project didn’t sit well with some Wisconsinites, who delayed the storefront’s opening until November, ultimately concerned that it might be a front for or turn into a brothel. After just three weeks in business, the flack built to the point that Hurtado was forced to concede defeat, and the ostensibly innocent and honorable store shuttered its doors.

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Nonprofit Spotlight: Hoping to Transform Lives for the Better

Originally helping Latino kids transition to English-speaking schools, La Casa de Esperanza now helps anyone who wants to stand on their own two feet.


This post is in partnership with CITGO

Spanish for “house of hope,” La Casa de Esperanza has been bolstering hope throughout Waukesha, Wisconsin for the past 45 years. First known as History Builders, the organization’s goal was to help Latino children transition from their Spanish-speaking homes to English-speaking public schools. Over the following decades, the organization has grown to include five programs that focus on substance abuse to job training to housing.

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Scott Walker: No Fan of Bike Lanes Either

Members of Milwaukee's biking community want a bike lane on the Hoan Bridge, but Walker's not into it, so it's not going to happen.


Governor Scott Walker, who you may know as the bad guy in the union fracas in Wisconsin, is apparently also against infrastructure for bikes. Walker recently announced that the Hoan Bridge in Milwaukee would get a three-year, roughly $300-million dollar retrofit. Members of Milwaukee's biking community have long advocated for one bike lane on the bridge, but Walker's not into it, so it's not going to happen.

He opposed a bike lane on the bridge as Milwaukee County Executive, maintained that posture during his campaign, and has not wavered.

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On the Anniversary of Dr. King's Assassination, Stand Up For Economic Equality

King worked for both racial and economic equality, and died while in the middle of a fight for public employees' right to collectively bargain.

[youtube]http://www.youtube.com/watch?v=Tb9m81OwYH0

On April 4, 1968, 43 years ago today, Civil Rights Movement leader Dr. Martin Luther King Jr. was tragically assassinated while standing on the balcony of the Lorraine Motel in Memphis, Tennessee. He was 39 years old.

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Jon Stewart's Cribs: Teachers Edition Exposes Lavish Lifestyles

Heard that teachers get paid too much and barely work at all? The Daily Show host takes us on an MTV-style journey inside their lavish lifestyles.

Jon Stewart has been on a roll lately pointing out the hypocritical scapegoating of public school teachers, and last night's episode of The Daily Show was no exception. The show debuted a new MTV-style series Cribs: Teacher Edition that spotlights the lavish lifestyle of "the real villains, the teachers, who so cavalierly drain Wisconsin and America dry."

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