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House of the Rising Sun: In New Orleans, Solar Power Gives Poor Families a Boost

“It’s expensive to be poor, and nowhere is that truer than in energy."


The headquarters of the solar-energy company Sustainable Environmental Enterprises is a green oddity in this rough part of New Orleans’ Central City neighborhood. The butterfly-winged roof and lopsided, Lego building design, complete with a money green paint job, fits anything but neatly in this residential neighborhood where run-down shotgun-style houses are strewn amidst blighted properties.

Economic development and political power may have overlooked this community in favor of tourist magnets like the French Quarter, but SEE CEO Lea Keal, 32, and board chairman Stacey Danner, 37, see only opportunity in helping develop this community and others like it by providing access to solar power.

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