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Nicole W. Forrester

Sports

The Selfie Olympics: What’s The Impact Of Social Media On Performance?

What harm could a simple tweet possibly have on the performance of an Olympian? More than you might think.

There has always been a symbiotic relationship between media, sports, and athletes. Sports provides content for media, which in turn promotes the performances of athletes. But the advent of social media has disrupted this traditional connection.

Rather than relying solely on media to be the gatekeeper of sports news and information, athletes are now controlling their own narratives through Twitter, Instagram, and Facebook.

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