Our planet is awash in clean, renewable energy. There’s enough energy in solar, wind, geothermal, and tidal sources to power the planet many times over. In fact, every hour enough sunlight reaches the Earth’s surface to meet the world’s energy demands for a year.

So why are we still blasting mountains flat for coal, hydrofracking for natural gas, fretting about nuclear waste, and plunging pipes miles deep from floating oil rigs? Despite common arguments that renewable energy technology simply isn’t ready to carry our nation’s electrical load, the technologies exist to capture and convert plenty of clean energy—like solar and wind—into electricity. The holdup is in transmission and storage. The best places to catch the wind’s energy aren’t generally near cities, where demand is the highest. And as solar naysayers always like to remind us, the sun doesn’t shine at night—and many places have frequent cloudy days. If we could solve this problem, we could use existing technology—the photovoltaic panels and concentrated-solar-power plants and wind farms we already see spreading around the country—to convert enough clean energy into electricity to satisfy our nation’s thirst for juice.

Here’s a survey of projects and potential technologies that could do the trick.

Transmission:

Atlantic Wind Connection

Announced by Google and the transmission company Trans-Elect this past October, the Atlantic Wind Connection is a transmission “backbone” that would stretch for 350 miles from a point off northern New Jersey to a point off southern Virginia on the mid-Atlantic continental shelf. It would connect 6,000 megawatts of wind capacity—enough to power 1.9 million households—to high-demand areas on the East Coast.

National Interest Electric Transmission Corridors, or NIETCs

Let’s call them transmission superhighways, as they would do for electricity what our interstate system did for cars and cargo trucks. American Electric Power, a major utility, and the American Wind Energy Association have partnered to map out how these high-voltage wires—19,000 miles of cutting-edge 765-kilovolt transmission lines—could allow the United States to get 20 percent of its electricity from wind. The cost to replace our unstable, piecemeal grid that hasn’t evolved much since Edison’s time? Sixty billion dollars.

High-Voltage Direct Current

HVDC is the building block of any high-tech, modern grid, and a technology essential to both of the projects above. Alternating current might have won the early 20th-century war of currents, but because of some technological advances in converters, direct current is now able to carry higher voltages, and HVDC is proving to be cheaper and to suffer less “line loss” (the loss of energy as it travels through the wires) than long-distance transmission on AC lines.

Storage and Transmission:

Smart Grid

Our current grid is dumb—a blind system of transmission lines and converters that funnel electricity one way from big centralized power plants to our factories, streetlights, shops, and homes. Regardless of demand, it ushers the same amount of electricity from source to end user.

The smart grid, however, would be a web of clever, high-tech components—networks, microprocessors, and digital sensing technologies—that would be as flexible as it was intelligent. Computers would let the utilities predict and manage system-wide demand and capacity, with batteries and other storage mechanisms—plug-in hybrids, for instance—ensuring that there would always be enough power to handle consumers’ needs. Power from distributed (ideally carbon-free) sources like a rooftop solar panel or a wind turbine on a ranch could feed into the grid without causing breakdowns. A smarter grid is a necessary hybrid solution for both storage and transmission.

Storage:

Molten Salt

Concentrated-solar-power plants use mirrors to focus the sun’s rays on a small point, where the intense heat drives a steam turbine and produces electricity. Concentrated solar has incredible potential for providing “baseload” electricity supply, on the same scale as medium-sized coal or nuclear plants. But when the sun goes down, the turbine stops spinning. Unless, instead of focusing the sun’s radiant heat on water or oil (as is the convention), it’s used to heat up molten salt. Molten salt holds its heat for hours on end—right through the night—and that heat can gradually be siphoned off to create steam, turn those turbines, and produce electricity at any hour. This is no pipe dream. The world’s first molten-salt CSP plant is up and running in Italy.

Compressed-Air Energy Storage

Compressed-air energy storage uses energy from wind farms at night—when the wind is blowing the strongest and steadiest—to pump air into underground storage chambers. When demand for power rises again in the morning, the pressurized air is released to spin a turbine and produce electricity. The system has been used for decades on a city-wide scale, taking advantage of cheaper “off-peak” electricity rates at night to compress the air. But it’s still pretty inefficient, and hasn’t been well connected to any large-scale wind farms. Yet.

Side note: Using solar energy to pump water up to an elevated reservoir and releasing it down through a turbine generator is a similar method that has been around for decades, with some systems around the world producing as much as 1,000 megawatts for several hours.

Fuel Cells (Plus a Chemical Catalyst)

In what’s being described as a breakthrough in solar-energy storage, MIT scientists have developed a process that uses the sun’s energy and a chemical catalyst—cobalt metal, phosphate, and an electrode—to split water into hydrogen and oxygen gases. Later, these gases can be recombined in a fuel cell that will generate enough electricity to power your house through the night.

Thermo-Chemical Solar

Score another one for MIT. A group of researchers there has figured out how to capture solar energy in the configuration of certain molecules—fulvalene diruthenium is currently doing the trick—storing the heat in the form of a fuel, which can then be moved, transported, or carried around, and released anywhere, anytime. Researchers describe it as a rechargeable heat battery that can repeatedly store and release heat gathered from sunlight. The released heat can reach 392 degrees Fahrenheit, which is plenty hot enough to boil water and spin a turbine. As of now, the rarity and cost of the element ruthenium is keeping the technology from spreading, but there’s confidence that more abundant and cheaper replacements can be found.

Batteries

You know that batteries store electricity. And you’ve probably noticed that they aren’t yet capable of keeping even your MacBook running for more than five hours. In fact, there are projects under way right now to develop grid-scaled batteries capable of holding 32 megawatt-hours’ worth of juice (that’s enough to keep a lightbulb burning nonstop for nearly four years). The lithium-ion battery is the most talked about for massive, grid-stabilizing storage, but there are plenty of other players in the battery battle, including highly efficient sodium-sulfur, nickel-hydrogen, and vanadium.

Flywheels

Flywheel technology is well known. It involves spinning a large mass on a magnetic bearing; the rotational energy is stored as inertia. But recently, some utilities have been advancing the technology to help balance electric loads from peak to off-peak hours. Each flywheel can be connected to a motor that either takes current from the grid to spin the wheel faster or takes momentum from the wheel and converts it into electricity that flows back into the grid. When supply is high—say, at a wind farm at night—the wheels will spin faster, but when demand rises, the energy from the wheels can be sucked back into the grid.

illustration by Matthew Lyons

Every three months, GOOD releases our quarterly magazine, which examines a given theme through our unique lens. Recent editions have covered topics like the impending global water crisis, the future of transportation, and the amazing rebuilding of New Orleans. This quarter’s issue is about energy, and we’ll be rolling out a variety of stories all month. You can subscribe to GOOD here.

  • Indie coffee shops are meant to counter corporate behemoths like Starbucks – so why do they all look the same?
    Photo credit: stomy/iStock via Getty ImagesMany coffee shops today seem to be aesthetically divorced from time and place.

    Like many young, urban professionals, we run on coffee. We especially enjoy frequenting independently owned cafes that pride themselves on ethically sourced beverages, strong local ties and a hip aesthetic.

    They’re the kinds of places that sneer at the homogenization and predictability of Tim Hortons, Second Cup, Dunkin and Starbucks.

    But as public space and consumer culture researchers, we began noticing a pattern: While the invention of new, nondairy milks to mix into lattes continues to amaze us, many U.S. coffee shops seemed to share a similar aesthetic.

    What was up with all the exposed brick? Why did so many of the baristas look cooler than us, but also so similar to one another? And why did most menus appear on a chalkboard, as if we were still in kindergarten?

    Weren’t we supposed to be in one-of-a-kind, authentic settings that make us feel unique and, let’s admit it, slightly elevated?

    As it turns out, the visual patterns we noticed had never been backed up by research. So after a quick cortado, we set out to test our hunch that local coffee shops had adopted a uniform aesthetic.

    Measuring homogeneity

    We asked over 100 American and Canadian young professionals living in cities to share an interior image of their favorite independent coffee shop, describe why they liked the shop’s appearance, and document aspects of its interior design.

    They could select these interior design features from a list of 23 common elements that we had identified in a pilot study – brick walls, marble counters, indoor plants, local art, vintage furniture and even the look of the baristas. Respondents could also write down other details they noticed.

    The elements that they selected and wrote down showed a fascinating overlap.

    Baristas led the pack: Two-thirds of the participants’ favorite local coffee shops had staff with tattoos or piercings. Over half had baristas with beards. Well over half of the respondents noted that their favorite shop had chalkboards, reclaimed wood features, local art, milk foam designs on beverages, local event posters and exposed brick. A large share of the shops had vintage furniture, community message boards and free books available to patrons to read. One-third of the images had indoor plants, trees or greenery.

    Barista with a beard and tattooed hands pours boiling water over coffee grounds.
    Chances are your favorite local coffee shop has a barista with a beard and tattoos. Wera Rodsawang/Moment via Getty Images

    Next up, we challenged the participants to identify the city where these coffee shops were located.

    Using the images provided by the respondents from the initial survey, we asked 158 new and prior participants if they could match the location of the shops depicted in six photographs to Cincinnati, St. Louis or Toronto – cities chosen for their different architectural and aesthetic qualities.

    Not a single participant was able to correctly identify the correct city for all the photos.

    We gave respondents another chance by showing two pictures of coffee shops, one at a time. This time, the two shops were located in Chicago and San Francisco – again, places that pride themselves on their unique and recognizable design culture. They were now given the choice of these key cities to select from, as well as three wrong cities. Only 6% successfully located both coffee shops, and nearly 20% immediately gave up.

    As one participant conceded: “Honestly, these aesthetics are very transferable now … they were random guesses and they could have been in any of the cities mentioned.”

    In other words, independent coffee shops in North America have become so similar aesthetically that their location cannot be picked from a lineup. The purportedly unique and local feel of coffee shops has instead been homogenized into a singular, palatable, North American aesthetic.

    Ironically, these shops have narrowed their aesthetics like a de facto brand franchise – exactly like the chain stores that their patrons ostensibly reject.

    A young woman with dreadlocks pays for her coffee as a smiling young female barista with short hair holds out a card reader.
    Exposed brick, check. Plants, check. Chalkboard, check. Tara Moore/Digital Vision via Getty Images

    Computers and capital

    So why is this happening?

    New Yorker cultural critic Kyle Chayka has attributed aesthetic homogenization to popular social media platforms like Instagram. He calls it the “tyranny of the algorithm”: Social media algorithms promote the visuals that users are most likely to engage with. This, in turn, causes the same types of visuals to be liked and shared, since users encounter them more often. Because the algorithm sees they’re popular, it continues to promote them, in a self-reinforcing cycle. In turn, coffee shop owners also see these online images and try to replicate them in their own establishments.

    Artificial intelligence will likely accelerate the digital homogenization of visual culture, since AI models are trained on massive datasets that feature widely circulated images. Whether it’s popular fashion, architecture or interior design, idiosyncrasies are collapsing into a generic, hegemonic aesthetic – what scholars Roland Meyer and Jacob Birken call “platform realism.”

    Finance plays a role as well. With the average cost of starting a new coffee shop between US$80,000 and $300,000, and with only a small share of coffee shops expected to stay open beyond five years, banks are keen to reduce their risk. Many of them will therefore ask aspiring coffee shop owners to opt for cheaper interior design choices that appeal to the broadest customer base.

    The consumer also plays a role

    But patrons of hip coffee shops may also be to blame.

    Decades before the rise of social media, AI and financial risk management, scholars such as Sharon Zukin revealed how young urban professionals paradoxically embrace the homogenization of their environment in their quest for authenticity.

    Those exposed brick walls? Zukin already described how Manhattan real estate brokers had marketed them to gentrifying SoHo yuppies in the early 1980s.

    Like their predecessors, today’s hipsters, creative professionals and knowledge workers are essentially cultural and aesthetic consumers. Many of them crave visuals – from fashion to architecture – that are different enough to feel cool and authentic, yet safe enough to match their lifestyle and their social status. They want a tasty latte as much as a palatable interior to drink it in.

    Businesses and developers are eager to appeal to these upwardly mobile consumers. At the same time, they want to reach the biggest number of customers. So they tend to create repeatable, homogenized environments in what Zukin describes as a “symbolic economy.”

    In coffee shops, patrons want more than a good espresso. They want to immerse themselves in a “scene” that matches their lifestyle and aspirations. And the exposed brick and the vintage furniture do just that – even if they’ve been copy-and-pasted in cities, small and large, across the nation.

    As we chase authenticity, we may just be finding comfort in carefully curated conformity.

    This article originally appeared on The Conversation. You can read it here.

  • Overpackers love this simple ‘5-4-3-2-1’ packing rule that makes travel way easier
    Photo credit: CanvaAn obvious overpack for travel.
    ,

    Overpackers love this simple ‘5-4-3-2-1’ packing rule that makes travel way easier

    When it comes to travel, packing efficiently is a skill acquired through experience. Lifestyle and content creator Alison Lumbatis shares a helpful 5-4-3-2-1 method designed to take the stress out of packing for both seasoned travelers and first-timers. Trying to pack light while still remembering everything you need can feel a little daunting. A simple…

    When it comes to travel, packing efficiently is a skill acquired through experience. Lifestyle and content creator Alison Lumbatis shares a helpful 5-4-3-2-1 method designed to take the stress out of packing for both seasoned travelers and first-timers.

    Trying to pack light while still remembering everything you need can feel a little daunting. A simple trick is knowing exactly what’s necessary, making your bag lighter and more practical.

    @alisonlumbatis

    Calling all overpackers—this one’s for you! ✈️🧳 The 5-4-3-2-1 packing method is one of my favorites because it’s totally customizable. Prefer dresses? Swap a top and bottom for a dress. Love skirts? Sub them in for pants! These pieces should last you 1-2 weeks, depending on your access to laundry. 🔗’s to everything in bio! #outfitformulas #packinglight #styleconfidence #wardrobemadeeasy #travelcapsule #dailyoutfits #closetconfidence #vacationstyle #fashionover40 #smartstyle

    ♬ original sound – Alison Lumbatis

    Putting The ‘5-4-3-2-1 Packing Method’ Into Action

    In her trending TikTok post, Lumbatis shares a packing system she claims to be “as easy as it sounds.” Here are the basics of the 5-4-3-2-1 packing method:

    • 5 TOPS
    • 4 BOTTOMS
    • 3 SHOES
    • 2 LAYERS
    • 1 MISCELLANEOUS

    Lumbatis explains, “So all you got to do is pick out 5 tops, 4 coordinating bottoms, 3 pairs of shoes, 2 layering pieces, and 1 of anything else. Like a dress, pajamas, a hat, a belt, or any other accessories that you might need. And then of course pack as many undergarments and toiletries as you need.”

    The strategy isn’t just about simplifying and maximizing the number of items you bring on a trip. It’s also about function. “The key is to pick versatile pieces that can mix and match so you can pair them up for whatever activities you have planned for your trip.”

    minimalism, versatile pieces, functionality, packing
    Packing the necessary items
    Photo credit Canva

    Taking Pictures Can Help Plan Ahead

    Another helpful step is taking photos of your outfits to remember how everything fits together. Lumbatis offers, “You can even take pictures of the outfits with you wearing them or flat lays of the pieces and keep them on your phone or in your Notes App — So you can refer back to it on your trip.”

    Is the 5-4-3-2-1 packing method effective? These were some of the thoughts in the comments from readers hopeful to put the plan into action:

    “Great tip for me. Hate packing and never wear all the clothes I bring.”

    “Heading to Japan and I was just going to my closet to put it together. I overpack so this is sooo helpful.”

    “I’m dreading how to not over pack for such a variety of occasions, heat, and limited washing facilities. Ugh.”

    “I struggle with under packing so this is super helpful!”

    travel, adventure, alleviate stress, preparation
    Soaking up the adventure.
    Photo credit Canva

    The Science Behind Good Preparation

    Traveling is a great way to alleviate the stress and burdens of our daily lives. A 2025 study in Springer Nature Link showed travel helped people improve their long-term resilience by creating positive emotions while ecouraging self reflection. National Geographic found the benefits of travel begin even before the trip begins.

    However, preparation can have a powerful effect on the simple stresses a person might acquire during traveling. A 2025 study revealed that planning reduced anxiety and helped people prepare for delays or unexpected changes. Research in 2025 reported by AP News found that even making a simple checklist reduced anxiety and helped make for smoother trips.

    Lumbatis claims, “If you struggle with overpacking and want to create a great capsule wardrobe packing list, you’ve got to try this method.”

    People hope that traveling will relieve stress more than generate it. The 5-4-3-2-1 packing method offers a clear and simple way to pack just what you need. Careful preparation helps prevent last-minute chaos and produces a more enjoyable trip. Hopefully, this method can help you spend less time worrying and more time soaking in the adventure.

    Watch this YouTube video on incredible vacation destinations to inspire your next trip:

  • People are cheering woman’s refusal to accept the latest trend in hotel bathrooms
    Photo credit: @bring_back_doorsSadie has declared war on non-private hotel bathrooms.

    People are cheering woman’s refusal to accept the latest trend in hotel bathrooms

    “I HATE how hotels started thinking going to the bathroom is a shared experience.”

    It can be frustrating seeing change for change’s sake in the world. To be more specific, changes that are said to be done in the name of innovation and design, but are in truth ways for companies to save a buck.

    One example that is getting attention is the bathroom doors in hotels… or the lack thereof, actually. One TikToker has had enough and has taken it upon herself to save regular bathroom doors in hotels and to point out why open-space bathrooms and glass doors just don’t cut it.

    On her @bring_back_doors TikTok account, Sadie has a collection of videos highlighting the flaws in hotel bathroom designs, with the most prominent being the lack of a regular door to the bathroom. In one viral TikTok, Sadie discussed a hotel that reached out to her, explaining that they have “foggy” glass doors to their bathroom to provide privacy. She was quick to point out that it still doesn’t provide adequate privacy. “Yes you can see through these,” Sadie said, adding that “glass doors do not close properly.”


    @bring_back_doors

    Hotel name: Alexander Hotel, Noordwijk aan Zee, Netherlands I need to be clear. Glass doors are not private. And making them foggy does not make them private. I am once again sitting here saying screw you to all bathroom doors that are not solid and close fully. And I am providing alternative hotels with guaranteed doors at bringbackdoors.com Check your hotels door situation before you book or risk your privacy. Door submitted by @mmargaridahb, DM me to submit your own bad doors. #bathroomdoors #hotel #travel #fyp Bathroom doors | bathroom design | hotel design | bad hotel design | travel fail | travel memories | travel inspo | door design | hotels with privacy

    ♬ original sound – Bring Back Bathroom Doors

    The comments rallied behind Sadie’s bathroom-door crusade

    The commenters joined in with Sadie, demanding the return of solid, closing, and lockable doors to bathrooms in hotels:

    “I HATE how hotels started thinking going to the bathroom is a shared experience.”

    “I hate how you can’t turn the bathroom light on without disturbing the other person in the room.”

    “The foggy ones are almost worse, you just get a hazy fleshy silhouette hunched over on the crapper like some kind of sack of ham.”

    “I just don’t get it, NOBODY wants this, even couples. I won’t be more likely to book two separate rooms for me and my friend/sibling/parent, I’ll just book another hotel.”

    “Love this campaign, I do not want a romantic weekend listening to the other person poo.”


    @bring_back_doors

    Hotel Names⬇️⬇️ Citizen M South Hotel (first pics) and Fletcher Hotel (third pic) both in Amsterdam. As part of this project, I’ve been emailing hotels around the world to put together an easy to reference list for people to find hotels with guaranteed doors at BringBackDoors.com And I did notice that in Amsterdam a lot of hotels were saying they don’t have doors. It wasn’t the worst city (that honor goes to Barcelona, so far I’ve only found TWO that have said yes to all doors), but it was still bad. Then I went into the comments. And kept getting people mentioning these hotels in Amsterdam. And I realized that clearly the city has a designer or architect on the loose who has a thing for test tubes. It’s horrible. Luckily, I was able to find 6 hotels in Amsterdam that all have bathroom doors in every room and have them all listed on BringBackDoors.com These hotels were submitted by so many people I couldn’t name them all. But to submit your own bad hotel bathroom send me a DM with hotel photo, name, and location! #hotel #bathroom #hoteldesignfail Bathroom doors | hotel bathrooms | hotel privacy | no privacy | travel problems | hotel issues | travel | hotel design | hotel design fail | hotel designers | design fail | hotel concept | bathrooms | Citizen M | Hotel Fletcher | Hotels in Amsterdam | Visit Amsterdam | Amsterdam

    ♬ original sound – Bring Back Bathroom Doors

    A great way to save a buck—er, I mean, ‘create a modern look’

    As many commenters asked, why do hotels have glass doors — or, worse, no doors at all—in their bathrooms? Well, this has been a growing trend in modern hotels over the past decade as a means to create a sleek aesthetic and to allow glass partitions to bring more daylight into otherwise darker sections of the room.

    At least that’s what’s being promoted to the customer. In reality, skimping on solid doors for glass ones or none at all gives the illusion that the room is bigger than it is while requiring fewer building materials. It does bring in more daylight, but mostly with the hope that you’ll cut down on electricity use for lights in an otherwise enclosed space. These reasons are also why some hotels don’t have solid walls around their bathroom areas at all.

    TikTok · Bring Back Doors

    TikTok u00b7 Bring Back Doors www.tiktok.com


    Tired of the lack of privacy? Check out the database

    To combat this trend, Sadie has developed a database at bringbackdoors.com for her and her followers to report which hotels have true, solid, private bathrooms in their accommodations and which ones do not, so people can properly plan where to stay and have true privacy during their most vulnerable moments.

    “I get it, you can save on material costs and make the room feel bigger, but what about my dignity?,” Sadie wrote on her website. “I can’t save that, when you don’t include a bathroom door.”

    Over time, the hope is that sanity and dignity can be restored as hotels realize that their glass “features” don’t have any real benefit when they don’t allow basic privacy.

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