Aston Martin aims to rebrand smallness and efficiency as luxury. But is its effort in earnest?
Aston Martin built its brand on elegant design and powerful machinery. But that its Cygnet city car concept resembles a Toyota's iQ (or a Smart Car) would seem to be a departure from the brand's history. But according to the following video, Cygnet aims to replicate the luxury experience of Aston Martin's other models, and in so doing, elevate small, efficient city cars to an aspirational status.
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