Aston Martin aims to rebrand smallness and efficiency as luxury. But is its effort in earnest?
[youtube]http://www.youtube.com/watch?v=PgTMxEujwU0&feature=player_embedded
Awesome, right? Except what if it isn't?
Over at Core77, commenters are going back and forth between whether the Cygnet is an innovative take on Small Is Beautiful or merely a half-assed effort to meet EU fleet emission standards but dressing up a Toyota IQ in Aston Martin leather and grills.
What do you think, is this an earnest attempt to elevate the position of efficient cars or a cheap trick to improve the average mileage of Aston Martin's fleet?