Aston Martin's Cygnet: Tiny Beauty, or Just a Toyota iQ with a New Grill?

Aston Martin aims to rebrand smallness and efficiency as luxury. But is its effort in earnest?

Aston Martin built its brand on elegant design and powerful machinery. But that its Cygnet city car concept resembles a Toyota's iQ (or a Smart Car) would seem to be a departure from the brand's history. But according to the following video, Cygnet aims to replicate the luxury experience of Aston Martin's other models, and in so doing, elevate small, efficient city cars to an aspirational status.


Awesome, right? Except what if it isn't?

Over at Core77, commenters are going back and forth between whether the Cygnet is an innovative take on Small Is Beautiful or merely a half-assed effort to meet EU fleet emission standards but dressing up a Toyota IQ in Aston Martin leather and grills.

What do you think, is this an earnest attempt to elevate the position of efficient cars or a cheap trick to improve the average mileage of Aston Martin's fleet?


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Millions of people are expected to take part in an estimated 4,000 events across 130 countries.

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The Planet
via Apple

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via I love butter / Flickr

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People often dream about their significant others and studies show it actually affects how we behave towads them the next day.

"A lot of people don't pay attention to their dreams and are unaware of the impact they have on their state of mind," said Dylan Selterman, psychology lecturer at the University of Maryland, says according to The Huffington Post. "Now we have evidence that there is this association."

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Photo by Thomas Kelley on Unsplash

It's fun to go to a party, talk to strangers, and try to guess where they're from just by their accents and use of language. It's called 'soda' on the East Coast and 'pop' in the Midwest, right? Well, it looks like a new study has been able to determine where a Humpback whale has been and who he's been hanging out with during his awesome travels just from his song.

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There is no shortage of proposals from the, um, what's the word for it… huge, group of Democratic presidential candidates this year. But one may stand out from the pack as being not just bold but also necessary; during a CNN town hall about climate change Andrew Yang proposed a "green amendment" to the constitution.

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