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Taco Bell: Thanks for the Lawsuit

Taco Bell defends its seasoned beef, explaining its 88 percent actual beef and 12 percent "secret recipe." Reassured?


A lawsuit announced this week says there's more than just cattle flesh in Taco Bell's seasoned beef. Apparently, whatever it is does not conform to United States Department of Agriculture standards for "beef" because there are too many seasonings and fillers in the mix.

Taco Bell responded today by launching a "Thanks for suing us" campaign (a classic PR ploy) that says their beef is 100 percent USDA inspected. The company says the recipe for beef filling calls for 88 percent beef and 12 percent "secret recipe." The secret ingredients include water, spices, onion powder, salt, oats, caramelized sugar, cocoa powder and "other ingredients that contribute to the flavor, moisture, consistency and quality of our seasoned beef."

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