Congestion pricing penalizes commuters. A new approach uses creative incentives to modify traffic patterns instead.
Stuck in traffic this morning on the way to your desk? If you were paid to leave an hour earlier (or later), would you? You've likely heard all about congestion pricing, a system that requires commuters to pay a charge to access the city center or other critical areas. But what if these plans rewarded the desired behavior rather than penalized the undesirable?