Rebranding the Food Movement to Broaden Its Appeal

A health food corner store in Atlanta eschews the local food movement's idealization of agricultural labor, opting for a vintage-train vibe.

As entrepreneurs and food activists attempt to bring fresh produce to more and more urban food deserts, they're setting their crosshairs on one target in particular: the corner store. Packed to the gills with cigarettes, lotto tickets, liquor, and processed foods, the shops do little to nourish the communities where they operate, and in many urban areas—particularly black, Latino, or low-income neighborhoods—these stores are the only places to buy any food at all.

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