By simulating anger, companies hope they—and their customers—can avoid the real thing.
image via (cc) flickr user jonpayne
The concept of a malevolent artificial intelligence has long been a staple in science and speculative fiction. From Harlan Ellison’s short story I Have No Mouth, and I Must Scream, to big-budget cinematic popcorn-munchers like The Matrix and The Terminator franchises, audiences delight at the notion that we might one day build a computer so smart, it decides humanity has become obsolete and leaves its creators in its wake. Even real world notables like cosmologist Stephen Hawking, computer pioneer Bill Gates, and battery-power baron Elon Musk have lined up to voice concerns about artificial intelligence. But for one company, angry A.I. isn’t something to be feared—it’s the key component to a good customer service experience.