GOOD

Event: Join Us for GOOD Design San Francisco on September 29

As part of the Architecture and the City Festival, four design teams will present ideas for solving urban problems.

We strongly believe that good design can drastically improve daily life in our cities. Since 2008, we've hosted the GOOD Design series, which invites designers to present creative solutions to urban problems at lively public forums. These events have been held in Los Angeles, San Francisco, New York, and at several design schools across the country. For the past two years, we've brought the program to San Francisco with the help of the American Institute of Architects' San Francisco chapter. And on September 29, we're returning to the Bay Area for the third time, taking part in the closing night event for the Architecture and the City Festival.

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Silicon Valley's Public Transit Will Become More Tech-Friendly (And GOOD Helped)

Changes to Silicon Valley's express bus system to bring high-tech workers on board were proposed by Brute Labs at a GOOD event last fall.

For all the progressive work that happens inside Silicon Valley offices, the way those employees get to those offices is not: The Valley's transit system has some of the lowest ridership in the country. So that's why last week's news that Santa Clara Valley Transportation Authority will upgrade its express buses to help lure more employees from high-tech companies onto public transportation was certainly encouraging. But even more exciting for us was the fact that this was a concept proposed to the VTA by a Bay Area team of designers, strategists and other young professionals from Brute Labs at a GOOD event last fall.

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GOOD Design Daily: Nike's Corporate Social Responsibility Agenda

Nike spells out its goals for sustainability and social initiatives with a dramatic, intriguing website.

There's one way to appease your consumers when it comes to corporate responsibility: Make your goals public, so your audience can hold you to them. Using an intriguing interaction design format created by Wieden+Kennedy with Ian Coyle and Duane King, that's exactly what Nike has done with its new site Nike Better World, which launched this week. Part corporate social responsibility report, part New Year's resolutions, the site covers Nike's programs—from environmental initiatives to socially focused sports leagues—opening with a quite brazen introductory statement: Don't Tell Us What We Can't Do.

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GOOD Design Sarasota: Three Ideas for Conserving and Celebrating Water

Back in February, I headed to the Ringling College of Art & Design to launch our second GOOD Design program at a school, GOOD Design Sarasota...


Back in February, I headed to the Ringling College of Art & Design to launch our second GOOD Design program at a school, GOOD Design Sarasota (you can read more about previous GOOD Design events here). Working closely with Ringling instructors Tim Rumage and Colleen Eddy, and adviser Mary Craig, the students spent eight weeks grappling with one of the biggest issues confronting any city today: Water. I recently traveled back to Sarasota, Florida to watch the students' final presentations, which were enthusiastically attended by local municipal and environmental leaders. I'm happy to report back on their excellent ideas here.

Fountain of Awareness
Sarita Guillory, Sarah McCauley, Zachary Farrell, Alex Shear, Alexandra Gesar, Benjamin Kowalski, Catherine Pellegrino
When approaching the issue of water, there are dozens of issues quite literally surrounding Sarasota. But in their research, the students latched onto one interesting insight: The city's water plan—a strategy for supplying water for residents from the local watershed—ended in 2030, meaning after this date, the city had no long-term solution in place for providing water. The students in one group decided that they needed to use that date as a kind of deadline: They chose to communicate to local residents that time—and water—was running out.

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GOOD Design NYC: The Big Apple, Better

Earlier this month, we hosted a double header of events in New York City, GOOD Design NYC I and II. In partnership with our friends at Nau, who...

Earlier this month, we hosted a double header of events in New York City, GOOD Design NYC I and II. In partnership with our friends at Nau, who hosted us at their incredible Soho storefront-which was part community center, part sustainability showcase-we put together two evenings that celebrated the unique ways that designers can serve New York.

On the first night, Design and the City, we had presentations from six teams that had designed solutions to improve the urban experience. We heard from Robert Sherman and Gideon D'Arcangelo on their collaboration for MercyCorps' Action Center for World Hunger; Allan Chochinov, School of Visual Arts professor who talked about the Prosthetics Project; Mark Galbraith from Nau, who held a sustainability fashion show; Karin Fong of Imaginary Forces about a new Times Square visitors' center opening any day now; John Mangin of Center for Urban Pedagogy and Glen Cummings from MTWTF, who worked on CUP's Affordable Housing Toolkit; and Michelle Mullineaux, who previewed some exciting designer-nonprofit partnerships happening at DesigNYC. Check any of the links for more information about these exciting initiatives that designers are making happen in the city.

The second night, New Ideas for New York, required some additional work from the design teams, who were paired with urban leaders who had proposed city problems they'd come across in their work. After working several weeks to tackle the problems, the design teams each had 10 minutes to present their solutions.

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