As part of their new marketing campaign, Levi's, a jean company you've probably heard of, is investing in the rebirth of a struggling former steel town in Pennsylvania called Braddock (which we've covered here and here and here). Levi's has helped to build a community center and urban garden in the town.

They've also teamed up with the Sundance Channel and IFC to create a series of videos on the town. For those of us who've read about Braddock but haven't visited, it's an affecting introduction to the town's actual sights, sounds, and people. The first episode provides an overview of the daunting situation.

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