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Debranded: Selfridges Launches 'No Noise' Campaign

Selfridges new No Noise campaign includes a collection of products stripped of their logos.

Selfridges, a U.K. department store, thinks that the experience of shopping is due for a change. "As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place," the store writes on their site. In response, they launched a 'quiet shopping' campaign called No Noise this week.

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