Debranded: Selfridges Launches 'No Noise' Campaign

Selfridges new No Noise campaign includes a collection of products stripped of their logos.

Selfridges, a U.K. department store, thinks that the experience of shopping is due for a change. "As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place," the store writes on their site. In response, they launched a 'quiet shopping' campaign called No Noise this week.

The project includes everything from meditation sessions in the store to cellphone-free shopping. It also includes a small (and random) collection of products stripped of their logos—ketchup, beans, moisturizer, headphones, and Levis. The products, all made specifically for the project, are only available in limited quantities. It's interesting to see how a bare label transforms a product.

Here's a short video explaining more about the campaign.

Images courtesy of Selfridges.