Is This What a Legalized Marijuana Brand Would Look Like?

Designers from Pentagram have a smart solution for branding weed, should it become legal in California after next week's passage of Proposition 19.

As Proposition 19 nears possible passage next week, the marijuana industry in California has been examining the branding implications for their nearly-legal wares. Designers have been dreaming up imaginary weed brands for years—I like this one from Print, which features four concepts—but now designers may have to get serious about advertising and marketing marijuana for potential clients. Actually, that part's already happening: Just check out the sexy dispensary architecture of Sparc, in San Francisco.

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