The social media winners, losers, and weirdos from TV's fall season premieres.
The premier week for the fall TV season brought a plethora of new shows, all elbowing for our attention as their creators, advertisers, and networks wait nervously to see which ones catch on and which are destined for the dustbin of cancellation. While the classic Nielsen ratings give us a sense of who’s watching, they can’t measure audience engagement. That’s where social media comes in.
We recently told you about Bluefin Labs, the company leveraging cognitive science to create a comprehensive, benchmarked database of social media reactions to TV shows. Now the company has released a new dashboard to the public, where anyone can see what people are talking about which shows, and why.