GOOD

Can Brands Really Be “Good”? This New Study Aims to Find Out

New research is revealing surprising insights about corporate altruism.

Maria Redin

Since its inception in 2009, GOOD’s social impact consultancy, GOODcorps, has worked with premier brands like Pepsi, Starbucks, DICK’S, PUMA, the Girl Scouts, and more to design iconic programs that engage brand, consumer and cause in creating real action—not just awareness.

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Features

How Your Morning Coffee Can Make You a Better Designer

Becoming a better designer is similar to getting physically fit. You need to exercise regularly in order to strengthen your muscles. Even if you...

Becoming a better designer is similar to getting physically fit. You need to exercise regularly in order to strengthen your muscles. Even if you didn’t go to design school, you’ll be surprised at how much impact you can have when you incorporate a few simple design skills into your life.

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Articles

Online Agency Brands Social Enterprises for Corner Store Prices

Sexy branding shouldn't have to cost a fortune, according to a new online creative agency called Brands For The People

No matter how enticing the message or important the mission of a new nonprofit or startup, a website and logo that look like they've been slapped together for nothing will keep the idea from generating the buzz it needs to take off. Unfortunately, many social entrepreneurs who are just starting off can barely afford to pay rent on an office, let alone shell out thousands of dollars to branding strategists to coach them through their launch.

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Articles