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The Mutual: Giving Gets Perky

The Mutual is a environmentally minded “membership for good” that merges charitable giving with online rewards.

These days, the seemingly selfless act of “charitable giving” has been transformed: giving has also become receiving. Witness the trendy BOGO (buy one, give one) shoe and specs shops that seamlessly kill two birds with one stone, merging altruism and style in a single purchase. While giving for giving’s sake is great, these side benefits are powerful incentives. In fact, rewards might be just what people need to support environmental causes.

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The Un-Daily Deal Site That Wants You to Donate for Discounts

The Mutual is a socially conscious business that mixes self-interest and eco-philanthropy.


As daily deal sites began to take off, we lamented how few of these budding businesses that were harnessing huge mailing lists and bargain offers for good.

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