The Un-Daily Deal Site That Wants You to Donate for Discounts

The Mutual is a socially conscious business that mixes self-interest and eco-philanthropy.

As daily deal sites began to take off, we lamented how few of these budding businesses that were harnessing huge mailing lists and bargain offers for good.

Sure, some sites have promoted green deals, while others give charities exposure to the public, but there's plenty of room for the sector to raise the bar. By and large, small businesses have to eat the deep discounted costs for one-off customers when dealing with Groupon and its clones, and social consciousness isn't built in.

So, how about an un-daily deal site? The Mutual is a social enterprise that officially launched last week to pair businesses with sustainability-minded customers. “Daily deals devalue brands and create one-time customers,” Mutual co-founder Daniel Vallejo says. His deals are different. For one, they aren’t daily. They’re constant. And to get them, shoppers have to give a damn, or at least $10.

“It’s not terribly easy to be green,” Vallejo says. “You have to volunteer to clean up a beach, or find out what a carbon credit is and pay for it.” He hopes that his enterprise will harness self-interest to make daily acts of environmental philanthropy frictionless.

Mutual members donate $10 each month—$8 of which goes to an environmental charity through the site, the rest to The Mutual. In return, consumers get access to discounts from participating businesses that want to reach eco-friendly customers. Many of the offers Vallejo has negotiated with the first 35 participating businesses have low or no cost to the companies: Priority seating, and early access to products, for instance.

The business model—perks to a select group—isn’t especially new. Large corporations offer employee benefit cards, public radio and TV stations have issued affinity cards for many years, and student and senior citizens’ groups do the same. New entrants to the field, like the Founder’s Card, target a hipper set. But Vallejos hopes that The Mutual will motivate people to give to charity regularly with 10 percent off tapas on Monday nights, while still benefiting participating vendors’ bottom line—the customers are more likely to come back because his deals don’t expire.

The Mutual’s early focus on environmental giving is designed to keep membership united around a cause, and, in theory, to build a group of shoppers with a shared eco-interest that could eventually become hefty group-buying power.

Photo courtesy of The Mutual

via Gage Skidmore / Flickr

If you are totally ready to move on from Donald Trump, you're not alone. According to a report last April from the Wason Center National Survey of 2020 Voters, "President Trump will be the least popular president to run for reelection in the history of polling."

Yes, you read that right, "history of polling."

Keep Reading Show less
via Around the NFL / Twitter

After three years on the sidelines, Colin Kapernick will be working out for multiple NFL teams on Saturday, November 16 at the Atlanta Falcons facility.

The former 49er quarterback who inflamed the culture wars by peacefully protesting against social injustice during the national anthem made the announcement on Twitter Tuesday.

Kaepernick is scheduled for a 15-minute on-field workout and an interview that will be recorded and sent to all 32 teams. The Miami Dolphins, Dallas Cowboys, and Detroit Lions are expected to have representatives in attendance.

RELATED: Joe Namath Says Colin Kaepernick And Eric Reid Should Be Playing In The NFL

"We like our quarterback situation right now," Miami head coach, Brian Flores said. "We're going to do our due diligence."

NFL Insider Steve Wyche believes that the workout is the NFL's response to multiple teams inquiring about the 32-year-old quarterback. A league-wide workout would help to mitigate any potential political backlash that any one team may face for making an overture to the controversial figure.

Kapernick is an unrestricted free agent (UFA) so any team could have reached out to him. But it's believed that the interested teams are considering him for next season.

RELATED: Video of an Oakland train employee saving a man's life is so insane, it looks like CGI

Earlier this year, Kaepernick and Carolina Panthers safety Eric Reid reached a financial settlement with the league in a joint collusion complaint. The players alleged that the league conspired to keep them out after they began kneeling during the national anthem in 2016.

Before the 2019 season, Kaepernick posted a video of himself working out on twitter to show he was in great physical condition and ready to play.

Kaepnick took the 49ers to the Super Bowl in 2012 and the NFC Championship game in 2013.

He has the 23rd-highest career passer rating in NFL history, the second-best interception rate, and the ninth-most rushing yards per game of any quarterback ever. In 2016, his career to a sharp dive and he won only of 11 games as a starter.


In the category of "claims to fame nobody wants," the United States can now add "exporter of white supremacist ideology" to its repertoire. Super.

Russell Travers, acting director of the National Counterterrorism Center, made this claim in a briefing at The Washington Institute in Washington, D.C. "For almost two decades, the United States has pointed abroad at countries who are exporters of extreme Islamist ideology," Travers said. "We are now being seen as the exporter of white supremacist ideology. That's a reality with which we are going to have to deal."

Keep Reading Show less

Between Alexa, Siri, and Google, artificial intelligence is quickly changing us and the way we live. We no longer have to get up to turn on the lights or set the thermostat, we can find the fastest route to work with a click, and, most importantly, tag our friends in pictures. But interacting with the world isn't the only thing AI is making easier – now we can use it save the world, too.

Keep Reading Show less
Good News