Heightened consumer pressure on companies to behave responsibly has led to frequent accusations of greenwashing: a practice by which an organization insincerely displays concern for the environment in an attempt to improve their reputation, and further their own agendas.
Suddenly is seems as though everyone is talking about clean tech's demise. It’s true that the signs have not augured well: The federal government made a bad bet on Solyndra. Policies supporting wind and solar are expiring. Venture capital funding for clean tech went down in 2011. Last month, Wired published an article claiming that “the clean-tech bubble has burst.” The argument was that antsy venture capitalists had tried to import the get-rich-quick ethos of the internet to clean tech, where investments take longer to pay off. That didn’t work. Therefore, clean tech is screwed.
The Wired article was correct in its conclusion that venture capitalists are not going to build the wind and solar projects that will wean America off of coal and oil. That’s not their job, and there are signs that more patient investors—banks, for instance—are becoming more comfortable with funding those projects. But risk-loving venture capitalists are still interested in clean tech projects. While their investments in clean tech did drop last year, it was a mere 4.5 percent decrease from 2010 funding. Meanwhile, investment levels are up 29 percent over dismal 2009 recession levels, and up 16 percent over healthier 2008 levels.
Facebook’s decision to sell stock to the public for the first time dominated business news last week. The announcement came after a year of internet companies going public with massive fanfare—the professional network LinkedIn, social gaming company Zynga, and Groupon with the largest public launch since Google’s in 2004.
After years of speculation about a public offering, Facebook is the only one of its major rivals—Google, Amazon and Apple—to remain privately owned. The company’s impending arrival at the public auction block seemed preordained.