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Superb Idea: Virgin America Rolls Out Water-Bottle Refill Stations Virgin America Rolls Out Water-Bottle Refill Stations

After the TSA pats you down, x-rays your undies, and dumps your liquids, at least now you don't have to pay $4 for bottled water.


Call this common sense marketed well. Virgin America has installed "hydration stations" at San Francisco International Airport's "green" terminal. Normally, after the TSA pats you down, X-rays your undies, and confiscates your Poland Spring, you have to shell out $4 or so for monopoly-priced airport water. Not any more—well, not at SFO, anyway.

Sure, you can bring your empty water bottle through security and fill it up at a water fountain at just about any airport (well, not any airport). And SFO has had "hydration stations" for a while now. But now Virgin is jumping in with an endorsement, branding refills as the smarter way to travel, and even pushing water bottles with the company logo. This is Virgin doing what Virgin does best, and making something that's been around seem cooler—the eco-friendly version of on-board lounge music and purple mood lighting.

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GOOD Design Daily: An Airport Both TSA and Travelers Can Love

SFO's new T2 is designed by San Francisco-based Gensler to calm travelers during what has become a high-stress, high-security period.

With the first wave of holiday travel behind us, and everyone up in arms about the TSA's mini-massage parlors, what better time to reveal details about a smart, sustainable new terminal for San Francisco's International Airport? SFO's T2, which will serve as a hub for American Airlines and Virgin Airlines, is designed by San Francisco-based Gensler to calm travelers during these now high-stress, high-security periods.

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