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Video: We All Want to Be Young

"We All Want to Be Young" attempts to distill the essence of three generations of youth culture.

In the admirable new short form documentary "We All Want to Be Young," the Brazilian research company Box1824—which specializes in "behavioral sciences and consumer trends"—attempts to distill the essence of youth culture in modernity, charting the evolution of cool from the Baby Boomers to Generation X to the Millennials.

[vimeo][/vimeo]

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