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We tend to associate stickers with childhood. As kids, we put them all over our rooms, furniture, books and notebooks, and wherever else our little hands could stick them. Yet, you have probably seen stickers being used and loved by adults as much, if not more, than kids. They can be found on water bottles, laptops, car bumpers, journals, and many other surfaces. You may even know an adult who uses a sticker chart like an elementary school kid does to keep track of their daily tasks. So, what gives?

Why do adults love stickers? It turns out that there is psychology behind why many adults still love to stick stickers everywhere. Psychology professionals have reached out to GOOD to share some of the reasons why adult brains benefit from having and using stickers.

Accountability awards

Much like with children, many adults turn to stickers as an easy way to stay motivated to commit to a task or achieve a goal. While youngsters turn to sticker charts for reading goals or eating vegetables, adults can use them to motivate themselves to hit the gym or keep up with their budget. It may sound like an innocuous award, but that’s all it needs to be.

“Small simple tokens or rewards like stickers often cause an instant dopamine rush that leaves us feeling a sense of joy or happiness even if it might be small or fleeting,” said psychology professor and licensed therapist Jillian Amodio. 

“In my work as a psychologist, I often encourage clients to use sticker charts, simple grids where you put stickers up when you complete a task,” said registered psychologist Rod Mitchell. “I’ve had many clients who tried positive self-talk, only to find it slid off. Stickers worked for them.”

It may sound immature on the surface, but what worked to establish good behaviors or habits as a kid can sometimes be just as effective for a grown-up.

“I had one client who was very resistant to the idea, viewing it as childish,” Mitchell added. “He came back the following week and sheepishly told me that the sticker chart had worked like a charm.”

Progress markers

“In addition to creating a sense of accomplishment, seeing a sticker placed on a calendar, chart, or planner after achieving a goal can create a visual history of success,” said Dr. Lori Bohn, medical director at Voyager Recovery Center. “This history can motivate an individual to continue to work towards additional goals.”

So the benefit of sticker charts isn’t just the dopamine rush, but encouragement. A person can look back at the progress they made, and any “failure” they see becomes an anomaly. It’s why many folks have created sticker charts for things as basic as eating healthy foods to more complex struggles like sobriety.

“The stickers on the chart serve as small badges of who you are and what you did,” said Mitchell. “A client I had who was struggling to make time for his kids now looks back on a chart full of stickers and knows that he’s become the family man he wanted to be.”

An easy form of expression

Placing a sticker on a laptop or water bottle you use daily also allows us to express ourselves. That expression can be as insightful as a political message or as simple as “I like SpongeBob.” It can communicate to others what you’re all about without even speaking a word.

“Stickers appeal to adults because they often offer an opportunity for self expression and trigger a sense of nostalgia,” said Amodio. “They can also serve social purposes when they speak to people who share similar interests, values, or devotion to a cause.”

The same logic applies to why many people use digital stickers and emojis when texting or posting on social media.

Psychologically instill civic duty

So how powerful are stickers? According to extensive research, very. One sticker standout is they get people to the polls. The “I Voted” sticker folks receive after they vote is a great motivator. They allow folks to feel that dopamine hit after voting, while advertising to others to vote. Stickers can be a reward for voters, a reminder to those who plan on submitting their ballot, or provide FOMO (fear of missing out) to those who don’t vote.

“It tells other individuals what the person did (voted), what the person values (voting), and what type of individual they perceive themselves to be (a voter),” said Dr. Bohn. “Social psychologists have shown that people are heavily influenced by social norms. In many cases, people rely on other people to help them understand if their behavior is acceptable or not.”

It may feel like mental manipulation to get people to vote (because it is) but it’s important to note that the sticker doesn’t endorse any particular bill or candidate. It just endorses participation.

Affordable artwork

“Stickers are also visually appealing which creates a pleasurable response in the brain as well,” said Amodio.

Stickers are used by adults because they like how they look. They’re an inexpensive and convenient form of artwork to display. They can easily be put in a book, on a wall, or most other surfaces. They don’t take too much space and are cheaper than paintings, sculptures, and other artwork.

Many independent artists have turned their work into stickers. It’s a way to keep making a living while also making it affordable for people to purchase their art. Sticker art also benefits the brains of the artists and their supporters alike. It’s just like any other art piece you can display. 

There are many valid and beneficial reasons why grown adults happily use stickers. The act as a boost, a motivator, and a way to express yourself in one. If you’re already a fan, keep on stickin’.