Wim Hof, a 57-year-old who goes by the nickname “The Iceman,” holds 20 Guinness World Records for withstanding extreme temperatures. He’s run barefoot marathons in snow, dunked himself naked in freezing lakes, and climbed Mount Kiliminjaro dressed only in shorts. Today, he instructs classes in the Wim Hof Method to students like surfer Laird Hamilton, claiming that exposure to cold, meditation, and special breathing techniques can essentially hack our immune and nervous systems, shedding pounds and improving health and energy.

A few years ago, investigative journalist Scott Carney flew to Poland to meet Hof, planning to expose him as a charlatan or madman in a piece for Playboy. “He seemed to be claiming superpowers,” recalls Carney. “Like conquering the world’s tallest mountains with no cold-weather gear, controlling his body temperature and immune system at will. I’d built my career debunking men like him.”


[quote position=”left” is_quote=”true”]Our lifestyles are just too antiseptic and comfortable now.[/quote]

Instead, Carney says that he dug into the science driving Hof’s health claims and found that he was the real deal, zeroing in on simple but profound techniques that allow us to turn the extremes of our environment to condition our bodies and renew our lost evolutionary strength. After meeting Hoff, Carney says, “I hiked to the summit of Mt. Kilimanjaro without a shirt. I sat on the snowy bank of a river until the ice melted around me.”

After turning his experience into the book What Doesn’t Kill Us: How Freezing Water, Extreme Altitude and Environmental Conditioning Will Renew Our Lost Evolutionary Strength, out this month from Rodale Books, Carney spoke to GOOD about just how healthy it is to go extreme.

In 2013, you first flew to Poland to meet Wim Hof as a skeptic. Can you tell us about those early days?

I was living in Long Beach, California, had a belly paunch, backaches, and thought my days of youthful adventure were fading fast. Then I saw a picture of a nearly naked man sitting on a glacier. I thought maybe Hof had some very special physical abilities—perhaps genetically bestowed—to be able to endure the ice. But when he started suggesting he could teach people the same techniques, I was wary. I didn’t go to meet him with the intention of changing my health. I went to expose him as a charlatan. But instead I learned that his techniques are teachable, and that he has unlocked some ways for us to use the environment to stimulate our innate immune system.

In your book, you talk about the scientists who have studied Hof’s abilities. What did they find out?

In 2007, at the Feinstein Institute for Medical Research on Long Island, Hof was studied by Kenneth Kamler, a doctor who has worked on Everest. Hof was connected to heart and blood monitors and immersed in ice. Hof stayed in the ice for 72 minutes. His heart rate went down to 35 beats per minute. His breathing slowed down to once every few minutes. His core temperature initially declined a few degrees, but then rose again. Later, Peter Pickkers, a research scientist at Radboud University Medical Center in the Netherlands administered a harmless toxin (one made by the common E. coli bacteria found in our gut) to Hof. Ninety-nine percent of healthy people react with flulike symptoms to the toxin before their body realizes it is actually not harmful. Hof did not react with flulike symptoms, he had only minor headaches. Blood drawn while he was meditating remained resistant to the toxin for six days after it had left his body.

You point out that Hof might have unique abilities, perhaps some of them genetically bestowed.

Hof’s ability to withstand long exposure to cold might be partly due to the fact he has larger than usual amounts of heat-generating brown fat. His identical twin brother André also has the same high amount. They were both studied by scientists in the Netherlands.

But he was actually able to train volunteers to regulate their immune systems, right?

Yes, he trained twelve healthy volunteers in his method. They received injection of the toxin, and the trained volunteers were able to keep the body’s reaction at a far lower level than their untrained counterparts. An anti-inflammatory molecule called interleukin-10 increased more rapidly in the trained volunteers, while inflammatory molecules were lower.

How would you describe your health today, after learning Hof’s method?

I can’t claim that what I’ve experienced will apply to anyone but me, but my metabolism has changed pretty radically. I used to wear size 36 pants and now I wear size 31. I was given a treadmill test by Rob Pickels of the CU Sports Medicine and Performance Center in Boulder, Colorado. My bloodwork showed that when I exercise, I burn fat, not carbohydrates. I’ve added the equivalent of seven hours of exercise to my weekly routine, but actually my total exercise is about three hours a week. I was always afflicted by painful mouth canker sores, since I was a kid. After using Wim’s cold-exposure techniques, I haven’t gotten a single canker sore. That’s a small thing, but I’ve met people who have reversed rheumatoid arthritis or Crohn’s disease using his approach.

What is the scientific explanation for all of this?

We have this underlying biology that’s very adaptable and survival-oriented, but these days we are cocooned in comfort and we don’t activate it. So we’ve broken our fundamental biological links to the world around us. Indoor plumbing, heating systems, grocery stores, cars, and electric lighting now let us control our environment so thoroughly that we can live in perpetual homeostasis. But we evolved differently. We evolved to survive variations in our environment.

[quote position=”right” is_quote=”true”]In one study, overweight diabetic men were put into a cold room and their insulin resistance improved.[/quote]

Think of our ancestors who mounted expeditions across frozen mountains and parched deserts with only a whisper of technology to aid them. Simply reintroducing some common environmental stressors can bring back some of our lost evolutionary vigor. There’s a hidden biology we can tap into. We need environmental and physical variations that invigorate our nervous systems. We are living today with an evolutionary mismatch. Ray Cronise, a former NASA scientist, says we’re overlit, overfed and overstimulated.

What does cold do for us?

First, it activates and increases your brown fat (BAT). BAT is a type of fat that the body uses to generate heat. So brown fat boosts our metabolism and burns calories. It stimulates your body to generate more muscle mitochondria, the energy powerhouses inside your cells. In one study, overweight diabetic men were put into a cold room and their insulin resistance improved.

Why would someone’s immune system improve?

We don’t have all the science yet, but I can speculate that it’s because your nervous and immune systems are connected. That’s been proven scientifically, and we also know it from the simple fact that when you’re in better spirits it’s harder to get sick. But if you’re depressed and stressed you’re likelier to come down with a cold. The way I look at it, our lifestyles are just too antiseptic and comfortable now. These cold showers and strenuous breathing techniques essentially give our immune system something to occupy it so it doesn’t turn on itself.

[quote position=”full” is_quote=”true”]You have to realize that your fear around this momentary discomfort—a discomfort that will definitely be there—is mostly in your mind.[/quote]

What is your routine these days?

I do his deep-breathing routine for 15 minutes every morning. The technique is outlined in my book, but it involves multiple rapid breaths followed by breath retention. I do 50 pushups while holding my breath. When I get in the shower, I expose myself to one minute of cold water at the end. The intensive cold shower or ice water activates your nervous system immediately. I keep the temperature of my home in the low 60’s. Just keeping the temperature of your home low is like doing a low-grade workout all the time. Your body has to work a little to keep warm. You can actually lose weight by dialing your thermostat down like that. And I run outside shirtless two or three times a week, no matter the temperature.

How did it feel climbing Mt. Kilimanjaro in shorts?

It was awesome and exhausting, but very liberating. The interesting part is not being shirtless. The interesting thing is the speed at which we did it, which was five times faster than the normal ascent. We did it in only 28 hours. Usually people go slowly because they have to acclimate to the altitude change. The peak is around 18,000 feet. Forty percent of climbers fail because of acute mountain sickness. In fact, some mountaineers called our climb a suicide mission. But the key was that we compensated with Wim’s breathing method. His method increases the rate of respiration and adds more oxygen to your tissues, and we did the breathing technique long before we had to. So we had enough oxygen in our systems to quickly climb. If you apply that concept to regular exercise, you want to breathe heavily before you get to the maximum exertion, before you feel you have to catch your breath.

In your book you say, “I don’t like to suffer. Nor do I particularly want to be cold, wet, or hungry. If I had a spirit animal it would probably be a jellyfish floating in an ocean of perpetual comfort.” Most of us are like you. What do you say to those who’d like to feel healthier, but shiver at the mere thought of getting icy water?

You have to realize that your fear around this momentary discomfort—a discomfort that will definitely be there—is mostly in your mind. If you’ve gone through your whole life and never been exposed to big temperature variations, then experiencing cold is going to be like going to the gym your first time. Of course it’ll hurt—I’m not going to sugar coat that for people.

But what’s exciting is that you’re suddenly opening your body to a new type of experience, and you will see very rapid changes in your physiology. Pretty quickly you’ll start to feel euphoria as you release all these hormones like cortisol and norepinephrine. It’s like a runner’s high. It’s a natural response.

What’s your final takeaway?

No environmental extreme induces as many beneficial changes in human physiology as the cold does. Use it.

  • Is rubbing your eyes bad for you? 2 eye specialists explain what’s behind the urge to rub and what to do about it
    Photo credit: klebercordeiro/iStock via Getty Images PlusEye rubbing may feel good, but it comes with risks.

    You know the feeling – the itchy eye that is just begging to be scratched.

    Before you start rubbing your eyes, you may want to think twice about the potential consequences.

    While eye rubbing may seem harmless, people who rub their eyes are at risk of infections or damage to their cornea.

    Fortunately, there are a number of common causes of itchy eyes that can be treated to reduce the urge to rub.

    We are a board-certified ophthalmologist and optometrist who provide comprehensive eye care.

    Itchy and irritated eyes are some of the most common reasons that patients visit eye doctors. We have experience in treating the causes of eye rubbing and the consequences, which can require specialized contact lenses or corneal transplantation.

    Causes of eye rubbing

    Rubbing your eyes is often a reaction that occurs when your eyes feel uncomfortable or itchy.

    The most common reason for that itchy sensation is allergic conjunctivitis, which accounts for nearly 50% of itching cases. Allergic conjunctivitis is an inflammatory reaction of the conjunctiva, the clear skin on the surface of the eye. Allergens bind to the surface of cells, ultimately leading to the release of inflammatory chemical molecules that trigger the sensation of itching. People may experience redness, swelling and little bumps on the inside of the eyelids.

    Sometimes the urge to rub happens if there is a gritty sensation, dryness or something stuck in our eyes. This is often a symptom of dry eye syndrome, or blepharitis.

    The urge to rub the eyes can also occur because the eyelids feel itchy, often from other conditions such as dermatitis, which is an inflammation of the eyelid skin.

    Because of the anatomy of the eyelid and the thin outer layer, called the epidermis, it is more vulnerable to irritation from the environment or from contact lenses.

    Close-up of a human eye showing detailed iris, pupil and eyelashes.
    The outer layer of the eyelid, called the epidermis, is highly sensitive to environmental allergens and other irritants. Francesco Riccardo Iacomino/Moment via Getty Images

    Eye rubbing is a risk factor for corneal disease

    The most serious risk that has been associated with eye rubbing is the development of keratoconus, a condition in which the cornea – the clear window in the front of the eye – becomes progressively thinner and more irregular in shape.

    While healthy corneas have a more spherical shape, those with keratoconus become steeper and cone-shaped. Keratoconus often causes high degrees of irregular astigmatism, which is an imperfection in the curvature of the cornea that leads to blurry vision.

    Fortunately, keratoconus can now be treated with a procedure called corneal cross-linking, which can halt further progression in many cases. During this procedure, collagen strands are cross-linked together, strengthening the cornea. Many patients with keratoconus need specialized contact lenses to achieve optimal vision, even after treatment.

    In the most advanced cases, patients may need corneal transplantation to remove the damaged corneal tissue and replace it with healthy donor tissue.

    Other conditions associated with eye rubbing

    corneal abrasion is a scratch in the thin, clear skin that covers the cornea and can be triggered by aggressive eye rubbing or a fingernail that inadvertently touches the cornea. An abrasion is exquisitely painful and usually causes blurry vision. Corneal abrasions require treatment with antibiotics to prevent infection.

    Eye rubbing can also cause a subconjunctival hemorrhage. This occurs when rubbing breaks a small blood vessel on the surface of the eye and makes the eye appear very red. While it can look and feel alarming, a conjunctival hemorrhage is essentially a bruise on the surface of the eye and does not cause lasting damage. This condition typically resolves in one to two weeks without any intervention.

    Conjunctivitis, commonly known as pink eye, is an infection of the conjunctiva that can be spread by eye rubbing. It can be caused by viruses or bacteria. If you must touch your eyes, washing your hands first is a good practice to prevent the spread of infection. Viral forms of conjunctivitis are highly contagious, so you should be particularly careful about rubbing your eyes if you have had contact with someone with pink eye.

    Young adult woman applying eye drops.
    Eye drops can provide some relief from itchy eyes. milorad kravic/E+ via Getty Images

    Treatments for itchy eyes

    Most people rub their eyes without even realizing it. But there are ways to address underlying conditions that might trigger eye rubbing.

    Often, over-the-counter treatments and home remedies can be quite helpful. One treatment that helps address most underlying causes of the urge to itch is to use artificial tears. Pro-tip: Cooling them in the refrigerator helps too!

    In cases of allergic conjunctivitis, it’s important to try to avoid the allergen that triggers the symptoms. For example, if allergies are due to pollen, staying indoors, using sunglasses or rinsing off your face after exposure can help decrease allergen load around your eyes.

    The next option is to try over-the-counter artificial tears to rinse out the allergens. In general, it’s best to avoid the drops that advertise “get the red out,” which provide temporary relief but carry risks of side effects. Cool compresses can also provide some relief from itching, decreasing the urge to rub your eyes.

    If you still find no relief from the itch, the next step would be to try allergy eye drops, which are available with or without a prescription. There are topical treatments that are antihistamines, mast cell stabilizers or a combination of both. Antihistamine eye drops help block the release of histamines, a substance that the body releases after exposure to allergens. Mast cell stabilizers block the breakdown of mast cells – part of the body’s immune system – which helps reduce the release inflammatory chemicals. Combination eye drops help by targeting both mechanisms.

    Since there are many options available, it’s helpful to discuss with your eye doctor which one is the best for you. In cases where there are other symptoms of allergies, such as sneezing or a runny nose, an oral allergy medication could be effective for treating all these symptoms. If you have persistent symptoms, a prescription steroid eye drop can be helpful.

    If the urge to rub your eyes is not improving with artificial tears, cool compresses or over-the-counter allergy eye drops, it’s time to schedule an appointment with your eye doctor for an evaluation.

    This article originally appeared on The Conversation. You can read it here.

  • Therapist shares 5 ways to be ‘less annoying’ in conversations and it’s a must-watch
    Photo credit: CanvaTwo women having an enjoyable conversation.
    ,

    Therapist shares 5 ways to be ‘less annoying’ in conversations and it’s a must-watch

    None of these habits are malicious. But they sure are annoying.

    Most people think they come across as helpful, engaged, and supportive in conversations. But according to one therapist, these talking habits may be sending a very different message than intended.

    Jeffery, a licensed therapist on TikTok, breaks down five common conversational mistakes people make that can come across as annoying. In the post, viewers didn’t just agree with the list. They began recognizing the same behaviors in friends, family, and even themselves.

    Making the conversation about yourself

    People can mistake sharing personal experiences for the perfect way to show empathy and compassion. It begins innocently enough when someone opens up about something personal. Unfortunately, the listener responds with a story of their own. Both people are trying to connect, but the focus has now completely shifted.

    “When someone constantly redirects conversations back to themselves, people start feeling unimportant,” Jeffery explains. “When every story somehow becomes about you, people stop feeling listened to and start feeling dismissed.”

    A 2023 experiment suggested that reciprocal disclosure increases interpersonal trust. However, an imbalance in the conversation can create feelings of one-sidedness. This “stealing of the spotlight” reduces connection.

    defensive conversation, psychological defensiveness, misunderstanding, negative behavior
    An unhappy couple gets defensive.
    Photo credit: Canva

    Getting super defensive

    Few things shut down a conversation faster than defensiveness. Even simple misunderstandings can turn tense when people instinctively try to correct rather than understand.

    “If every single piece of feedback turns into an excuse or an argument, people eventually stop being honest with you,” Jeffery points out. “Constructive feedback and even some criticism is not always an attack. Sometimes people are simply trying to improve the relationship or communicate something important to you.”

    Psychologists describe this behavior as “psychological defensiveness.” Interestingly, a 2024 study found that defensiveness can be reduced if people are warned beforehand in the right way. Conversation works best when it is framed as a collaborative effort rather than an educational or teaching moment.

    polygraph, apology, interrogation, Marcus Aurelius
    A woman receives a polygraph test.
    Photo credit: Canva

    Drilling people after they apologize

    There is a delicate balance between asking for clarity after an apology and turning the conversation into an interrogation.

    “If someone apologizes and you accept it, but then you keep hammering them over the mistake afterward, it will become exhausting and very annoying,” Jeffery adds. “If people feel like apologizing never actually ends the conflict, they actually become less likely to take accountability in the future.”

    People often mistake feedback for a personal attack on their own truth. There’s a popular statement often attributed to Marcus Aurelius claiming that much of what we perceive is shaped by interpretation rather than fact. People can share their opinions. We don’t have to defend ourselves against all of them.

    Stop constantly complaining

    Everyone deserves an opportunity to vent. But when every conversation circles back to frustration without change, it can become emotionally exhausting for the listener. Over time, even the most supportive friends can start to pull back.

    “Talking about problems is normal,” says Jeffery. “But if almost every interaction revolves around negativity, people start associating you with emotional exhaustion. Nobody wants to leave conversations feeling drained every single time.”

    This pattern of constant, dissatisfied venting has even found its way into pop culture. Maybe you remember the infamous George Costanza from the award-winning show Seinfeld. His nonstop stream of complaints was a running joke about negativity. It’s fun to watch and laugh at, but far less enjoyable to encounter in real life.

    negative emotions, conversational balance, validation, comparison
    A conversation turns to comparison.
    Photo credit: Canva

    One-upping people’s negative emotions

    Sometimes, someone takes a risk and shares a particularly challenging experience. In an attempt to show empathy, saying “I get it” might land more like “that’s not a big deal.” It’s important to offer emotional validation rather than comparison.

    “If someone opens up about something painful and your immediate reaction is to explain how you had it worse, it can make the other person feel completely invalidated,” Jeffery says. “They just want to feel heard and emotionally supported in that moment.”

    A 2023 study revealed that someone trying to relate can sometimes redirect attention away from the original speaker. People feel more supported when their emotions are directly acknowledged instead of reframed or one-upped.

    self-reflection, comment section, familiar conversations, behaviors
    A woman reflected in mirrors.
    Photo credit: Canva

    The comments quickly turn to self-reflection

    Many people said Jeffrey’s list felt immediately familiar, whether in conversations with friends or in their own behavior. These annoying habits became surprisingly relatable once someone pointed them out. Here are some of those thoughts:

    “silently reposting this for one of my friends to find”

    “The first one has ended relationships for me, not because I do it, but because they did it. It’s absolutely exhausting.”

    “I know one of my friends are gonna tag me in this later”

    “I’ve noticed over the years that my annoying personality will surface when I’m trying to protect myself..”

    “I have such a hard time with #1 and I am so aware of it sometimes but I find it so difficult to not do when talking to someone.”

    “I do all of these maybe I should go back to therapy”

    What might be surprising is that many of these habits are things people slip into without realizing it. Jeffrey’s list doesn’t suggest people are intentionally difficult. He points out that annoying conversations can arise from good intentions, too. Allowing a person to be heard can matter more than offering advice that might fix the problem.

  • More women are rejecting ‘optimization culture’ for realistic wellness plans
    Photo credit: CanvaA woman intensely exercises, left, and a morning stretch, right.

    Being fit used to mean getting enough sleep, drinking more water, and moving your body, perhaps in a daily walk. With the explosion of social media and digital self-help trends, finding an acceptable level of wellness can feel like stepping into a full-time job with daily performance reviews.

    For many women, what started as self-care has slowly become another exhausting form of self-optimization. And increasingly, they’re pretty much done with it. According to Women’s Business Daily, one of the biggest wellness shifts happening right now is a move away from extreme routines. Women want habits that actually fit into real life.

    fitness culture, self-optimization, realistic wellness, mindful living
    An intense workout.
    Photo credit: Canva

    Wellness feels like a full-time job

    Instead of chasing perfection, more women are choosing what can be described as a more realistic approach to wellness, incorporating sustainable routines built around balance and emotional well-being rather than climbing a never-ending ladder of constant improvement.

    The shift comes after a solid decade of what many refer to online as “optimization culture.” This exhausting idea assumes that every part of life needs to be carefully measured, improved, and optimized.

    Experts believe this mindset is not only making people miserable; it’s unsustainable.

    wellness overload, social wellness, health fatigue, hustle culture
    An exhausting routine.
    Photo credit: Canva

    A backlash against the “always improve yourself” culture

    A recent article in Psychology Today found that “wellnessmaxxing” trends turn self-care into another form of anxiety. This is especially true when routines become so demanding that people feel more guilt than relief. As creators post TikToks showing themselves “maxing out” in some kind of self-congratulation, they spread unhelpful expectations that no longer promote self-care.

    Verywell Health explains that these influencers broadcast an all-consuming performance metric. People now face a painful realization that they can never do enough. It’s hard to miss the irony that wellness has begun to feel unhealthy.

    Women are increasingly embracing low-pressure routines instead of overly aspirational ones. Think walks instead of cross-training, and a morning meditation instead of a week-long stay at a Tibetan monastery. It’s okay to just eat more vegetables instead of a perfectly balanced daily nutrition plan of 150 grams of protein, wheatgrass smoothies, and specifically rated pH-balanced alkaline water.

    After all the extreme exercises, self-help books, and sophisticated meal plans, it’s time to get back to basics. Here’s one version of a realistic plan: drink some water, get outside, and try to sleep a little better.

    anti-hustle, performance pressure, happiness, lifestyle
    A casual walk with a dog.
    Photo credit: Canva

    Getting back to the basics

    A beauty editor writing for Who What Wear documented her attempt to follow a social-media-inspired wellness reset. With all the expensive and complicated habits she hoped would unlock the “incredibly high-functioning, ultra-productive version” of herself, she came away understanding that she should stick with the basics.

    Modern life already asks women to juggle careers, caregiving, appearance standards, finances, and relationships. Somewhere along the journey, wellness became just one more category to add to the pile.

    work life balance, culture, community, women wellness
    Maintaining a perfect life balance.
    Photo credit: Canva

    Women are choosing simple, sustainable routines

    Finding realistic wellness is a trend that reflects a growing desire for community-centered wellness rather than isolated self-improvement. Instead of wellness looking like a solo pursuit for an achievement award, many women are leaning toward connection: walking groups, shared meals, accountability with friends, and being honest about feeling burned out on all of it.

    The Times reports that people feel walking groups are less intimidating and more emotionally supportive. People don’t just want fitness; they want to belong to something.

    A 2025 study in Frontiers in Psychology focused on the benefits of women finding social support groups. Programs that incorporated women’s preferences into their daily lives were more likely to be enjoyed and maintained.

    Wellness cultures have told women the answer is to do more: more discipline, more self-reflection, more perfect sleep, more work dedication, more family direction, more effort.

    Making life more enjoyable and realistic can help well-being feel easier to maintain. A joyful life is better lived “in” than constantly measured “against” unrealistic expectations.

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