When President Trump held his White House coronavirus press briefing on March 13, I sat through it feeling a bit confused. He had just declared a national emergency. States were starting to announce shutdowns. He introduced us to Dr. Fauci and Dr. Birx, then paraded half a dozen CEOs of companies—Walgreens, Target, Walmart, and others—to tell us all about how the private sector was going to play a role in protecting us during this pandemic.

My confusion revolved around this "private sector" bit and appears to have been well-founded, since the plans and promises made during that press conference didn't come to fruition. The copious, nationwide drive-thru testing sites, and the website telling us where we could tested still haven't materialized more than two months later.

But the part of that press briefing that baffled me the most was this image. Here is Dr. Birx holding up a poster titled "CORONAVIRUS TESTING." It's a bit hard to see in the screenshot, but the subtitle below it reads: "New Options for Consumers."

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