This heatwave would suck less if all our roofs were painted white.
If you live anywhere in America other than the shores of the Pacific, you are probably sweating right now. A lot. And it's likely that the paint job and materials on your building's roof are making it worse. As we've reported on GOOD before, painting white the black roofs that top many of American cities can deflect 70 percent more sun, keeping interiors cooler, reducing the urban heat island effect, and curbing global warming. Luckily it seems like 2011 could be the summer where this idea goes mainstream, with the combination of powerful heat waves and politicians (Bill Clinton!) getting behind the idea.