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As part of its Ready to Work campaign, the Levi's jeans company, a partner of GOOD, has invested in the urban renewal taking place in Braddock, Pennsylvania. The struggling rust belt city that lost most of its population after its steel industry collapsed now finds itself on the precipice of new era, with an emerging creative class and a fledgling crop of sustainable industries. This is a look at some of the residents at the helm of that transformation, with photographs culled from Levi's shoots in and around the city.

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Levi's, the IFC, and the Sundance Channel have been producing a series of short videos on Braddock, Pennsylvania, a struggling former steel town GOOD started covering in 2008. We're publishing a few of them as part of a partnership with Levi's. Episode eight looks at the residents of Braddock who lived there before its urban renewal, and asks what they think about the new attempts to reclaim there community.

[youtube]http://www.youtube.com/watch?v=QUXcPmvX7zM

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The struggling former steel town of Braddock, Pennsylvania, and its unconventional mayor John Fetterman, have become symbols of the challenges facing American cities in a time of economic change. As part of its new ad campaign, Levi's has chipped in to help Braddock rebuild, and, in partnership with IFC and the Sundance Channel, is making a series of short documentaries about the town.

Below, presented in partnership with Levi's, a short film on two of Braddock's longtime residents. It's a poignant look at life for the people who've aged in a dying town, and their perspective on its potential for rebirth.

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When the collapse of Braddock, Pennsylvania's steel industry coincided with a population exodus in which 90 percent of its residents departed, a once vibrant city was on the verge of becoming a ghost town. But in recent years, seeds of change have begun to germinate. Led by an unlikely young mayor, the near-deserted Rust Belt town is attracting a new creative class who, together with longtime residents, aim to transform blight into a bright future.

In partnership with Levi's, we present the first in a series of videos about Braddock and its people, made by IFC and the Sundance Channel.

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Can Wind Turbines Blow the Rust Off the Rust Belt?

A few months ago, we profiled John Fetterman, the mayor of a formerly dying Pennsylvania steel town named Braddock. Fetterman has been trying to...

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